Around 82% of marketers who used SEO (search engine optimization) said it had a positive effect on their business.
There are many ways businesses can leverage SEO to engage with customers, reach new audiences, and establish themselves as experts in their industry. Perhaps you’re dabbling with SEO, but you aren’t convinced it’ll benefit your business.
Sound familiar? If so, you’ve come to the right place. Here are the top 10 benefits of SEO to consider.
Improves User Experience
When you use SEO for small businesses, it improves the prospect’s experience when they’re browsing your site. You should display the relevant information, product photos, and create a site that’s easy to navigate. Once your site prioritizes user experience, you’ll drive more clicks, leads, and improve your search ranking.
Results in Higher Conversion Rates
One of the top advantages of SEO is how it increases conversion rates. Because your site will be easier to find, your target market will learn more about your brand, product, and services. As a result, you’ll notice a rise in conversion rates.
Encourages Customers to Visit Your Local Store
Local SEO is essential as it determines whether customers will go a step further and visit your physical store. This is where businesses focus on geo-specific searches to entice customers to pop in.
For instance, if you’re an Italian restaurant in New York then you’ll want to include these keywords so when a customer types it in, you’ll pop up on a Google listing. You should also optimize your Google My Business profile by including customer reviews and answering questions, so you attract local customers.
Builds Trust and Credibility
SEO helps businesses build trust and credibility around their products. There are many ways to prove you’re an industry expert such as sprinkling high-quality backlinks from reliable sites, improving user experience, and optimizing every element.
Following good SEO practice will feature you among the top search results which means Google considers you relevant, useful, and a valuable source of information for customers.
SEO businesses make sure companies reach their target and new audiences. The best way to raise brand awareness is through SEO because when it’s easier to find you, you have a higher chance of increasing conversions. As a result, you’ll generate a buzz around your brand which helps you develop a strong voice and increase more leads.
Increases Your Followers on Social Media
It’s important to add a link to your social media channels on your site. Once every webpage is optimized, you’ll see a rise in traffic on these different platforms and start cultivating an online community. As more users click, then you’ll see a rise in followers which becomes the lifeblood of your brand.
Drives Web Traffic
Nearly 93% of consumers use search engines for purchase decisions.
This proves how organic search is a massive part of a website’s performance so optimize your site so prospects can search for your brand themselves. Because of this, businesses should focus on improving their on-page SEO like producing excellent content and off-page optimization such as posting customer reviews from Google.
Compared to other marketing strategies like paid ads, SEO is an inexpensive way to further your reach. As long as your SEO tactic is working then this will support your businesses for years to come. But it’s important to note that SEO isn’t stagnant, so pay attention to industry trends and strive for the best SEO best practices for your business.
Gives You Insights
A major advantage of SEO is how it offers business insights so they can see whether their strategy is effective. For instance, it shows you where most of the web traffic originates, what keywords customers are entering, and the time of day they’re most active. Google Analytics is a business’s best friend as it shows you whether or not you’re reaching your target market.
Not only does this help your strategy but it highlights new trends in customer behavior which you can then capitalize on. You can also use other SEO tools that give you insights on authority pages, ways to improve your content marketing strategy, and whether your site is mobile-friendly.
SEO is the key to driving large web traffic so you can share a weekly newsletter to your audience, encourage users to buy your product, and subscribe to your content. It’s a small investment that comes with a massive ROI. Because of this, it’s important to outsource your SEO strategy or find an in-house SEO team to manage it for you.
But you must have realistic expectations as new businesses won’t see their desired results in a week. Set aside a budget that covers six months of SEO, so you don’t risk losing money. However, as long as you have the funds and determination, you’ll find this marketing strategy has a great ROI compared to others.
Those Are the Top Benefits of SEO
Now you know 10 benefits of SEO and why you should use it for your business.
To ensure you rank higher on Google, create a clutter-free, easy to use website, and make sure that every page is optimized. SEO is the key to building credibility, raising brand awareness, and driving more web traffic.
The beauty of SEO is how it’s cost-effective and gives you insights so you can constantly make adjustments to your strategy. Good luck!
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