10 Reasons Why Companies Should Use Video Marketing
Everyone agrees that a picture is worth thousands of words, so videos are worth more. They are proven to improve your SEO, increase traffic flow, and boost conversions. More importantly, the general audience loves consuming video content because it delivers information quickly and effectively.
With the easy availability of video editing tools today, companies can quickly produce videos without spending too much money. Plus, YouTube is an excellent platform that allows people to view your videos completely for free. You can also drive targeted visitors to your website through your YouTube channel.
So, if you are thinking about using video marketing to boost your company’s promotional campaign, here are just ten reasons why you should start right now.
1. Videos improve your SEO rank
Videos come with several benefits, which also help improve your website’s search engine ranking. Google search engines specifically include video search on its results page. So, including video content on your website will make it easier for people to find you online.
In addition, videos also help improve click-through rates (CTRs). Studies show that websites with videos have a 65% chance of being clicked on than those without videos. Moreover, adding a video to your landing page can increase conversion rates by up to 80%.
2. Videos keep visitors engaged
Videos are an excellent way to keep your website’s visitors engaged. They can quickly and effectively deliver information that would otherwise take too long to read. In fact, according to research, 95% of people say that if both text and video are available on the same topic, they would prefer to watch the video.
3. Videos help you stand out from the competition
In a world where online content is becoming more and more saturated, it is essential to find ways to stand out from the competition.
Adding videos to your website can help you do just that. Not only are videos an excellent way to engage your website’s visitors, but they are also a great way to show off your company’s personality and culture.
4. Videos increase traffic flow
Adding videos to your website is an excellent way to increase traffic flow. Studies show that websites with videos will get more clicks than those without videos. What’s more, about 83% of marketers believe that using videos on their page has increased average time visitors on the website.
5. Videos increase social sharing
Videos can also attract more eyeballs on your website as it is easy for people to share some of the videos they like on their favorite social media platforms. Some studies show that Facebook and video content go hand-in-hand – with 90% of the content being in the form of a video.
6. Videos provide potential leads with all the information they need
If you’re wondering whether or not using product videos will help you create leads, the answer is yes! Adding videos to your product pages allows visitors to see for themselves how your products look and work before making a purchase decision. This ultimately paves the way for marketing qualified leads (MQLs) that are ready to buy from you right away.
7. Videos help build trust
When customers can see you and your team in action, it helps build trust between you and them, essential for any business transaction. That’s because people know that making a marketing video can take some time and need a huge effort.
So, when brands start using video marketing, people will trust them more because they see the effort put into creating a thoughtful message in the form of a video.
8. Videos improve overall website discoverability
Videos can also help improve website usability as they make it easy for site visitors to find the information they need quickly and effectively. In fact, according to studies, websites with videos will have a 50X better chance to rank on the first page of search engine results pages.
9. Videos increase conversion rate
Not only do videos help keep people on your website longer, but they also help them learn more about your products and services. According to a study, visitors who view product videos are 79% more likely to buy than those who don’t. They say that videos have convinced them to make a purchase right away.
10. Videos are cost-effective
Last but not least, videos are one of the most cost-effective ways to market your business. With video marketing, you can achieve a lot of results with very little investment. Compared to written content, such as blog posts, videos can give you a greater ROI because they can reach a wider audience. That’s why making marketing videos is way cost-effective rather than creating conventional content that seems to appear cheaper but yields a lower result.
Wrapping Up
Video marketing is an excellent way for any company to attract more eyeballs to their products and services, increase traffic flow, stand out from the competition, and provide potential leads with all the information they need.
Furthermore, adding videos to your website helps keep visitors engaged while improving overall usability. And while video marketing may seem like a daunting and complex task (especially if you’re not tech-savvy), it is very simple and hassle-free. All you need is a smartphone or webcam to get started!
