For those of you still using website traffic to measure your e-commerce store’s success in 2021, we have words for you: start waking up!
Increasing eCommerce conversion rates is essential to maximizing site traffic. Many business owners work hard to acquire customers but fail to convert them. Investing significantly in website traffic is useless if these visitors do not become clients. If your website conversion rates are poor, the issue may be technical, design, copy, or all three. Fixing these issues can help your company boost sales, decrease bounce rates, and save time.
Here are ten strategies to help you improve your e-commerce conversion rate.
1. Great website design
Allow your customer to find items faster by improving your site’s search and discovery.
The first approach should be to create a well-designed website. To obtain some design ideas, have a look at some of the best eCommerce websites.
No one can buy what they can’t locate. That’s why company designers and site owners must prioritize product discovery. You may accomplish this in many ways:
- Add a keyword search function to your website
- Create a separate product page for each item sold, with clear descriptions, pictures, and tags to enhance organic SEO and basic navigation.
- Choose site navigation that helps visitors discover goods, services, or information
2. Enhance the Shopping Experience
Users should be able to convert quickly and easily. This may be accomplished by using clear and straightforward CTAs and streamlining the registration process. You will lose clients if the procedure is excessively complicated or time-consuming.
3. Personalize your Displays
Don’t use the same product description for each of your items. Take your time and come up with distinct product descriptions for each. This will give your business a far more trustworthy appearance. Also, don’t forget to emphasize the advantages of your goods to them, rather than just the features. Indian artisans can make a blanket out of cotton, but the buyer truly wants to know whether it would keep them warm.
4. Get connected on social media
Include social network account icons. Remember to set the links to open in a new tab, so consumers don’t abandon your shop. Social networking is an excellent method to foster social trust. If prospective consumers discover that others have enjoyed your goods, they are more likely to buy.
5. Offer discounts
Discounts may help boost conversions, but don’t overdo it. Over-reliance on discounts leads to a downward spiral. Waiting for deals may make it harder for your website to convert.
Discounts may be an effective strategy in e-commerce conversion rate improvement if used correctly.
6. Keep them adding to the cart
Conversions aren’t simply about persuading customers to add something to their basket and checkout. You’re aiming to maximize order value per client. So, you need specialized methods to maximize cart item counts and values.
- Show similar items to boost order value.
- Give a discount on a pricing threshold.
- Upsell to free delivery.
- Allow consumers to pay over time.
You won’t lose money if you properly plan your cart’s levers and thoroughly test your ideas.
7. Essential customer feedbacks
Positive reviews and testimonials from current customers may be compelling. Consumers base their decisions on trust.
A seamless transaction leads to a higher conversion rate, making online payments as simple as possible.
8. Build a ‘Thank you’ page
The Thank You page is an afterthought on most websites, a location to send visitors who completed a purchase that doesn’t need much thinking.
Experienced internet marketers, on the other hand, recognize that it’s much more. It’s a page that may be used to create goodwill, confirm a customer’s choice to purchase from the business and offer more goods in the right hands.
9. Retarget campaigns
Retarget individuals who have previously visited your shop using Google Remarketing campaigns to remind them of their interested items. Showing customized display advertisements to your visitors will encourage them to buy the things they left behind.
10. Flexible shipping options
It’s not only the goods you sell that may make or break a transaction. Fulfillment is a competitive difference, with consumers preferring to purchase from companies that provide quick, free, and sustainable delivery.
So, even if you have what the visitor wants, inadequate delivery choices may prevent you from getting a conversion.
Our thoughts…
The epidemic has boosted internet shoppers. However, it has increased the number of companies vying for internet visibility.
Your former rivals are now bidding on the exact keywords you are, paying for social media boosts to steal your social following, and paying for display ads that used to be unique to you and your old competitors.
This increases the cost per acquisition, therefore plugging the holes in your sales funnel. Every aspect of your e-commerce experience must be evaluated and improved. The epidemic has increased the expense of digital advertising and the number of businesses vying for eyes.
