Do you ever wonder how some Instagram profiles get ungodly numbers of followers without any discernable reason? Some profiles have only a few photos, and they’re followed by millions of people.
On a smaller scale, some modest influencers gather tens of thousands of followers and maintain their living through that network of people. Most of us, on the other hand, have a hard time breaching even one thousand followers to spread our content to.
What gives? What are the ways to get Instagram followers that actually work? We’re going to take a look at some methods of Instagram growth today, giving you some insight into how you can build that follower count.
Let’s get started.
1. Interesting Material as a Base
The first thing to do is establish what it is you’re trying to do with your Instagram profile. Is it the base of your business? Are you marketing your art?
You have to curate something for anyone to be interested in. The standard fare of selfies and pictures of food won’t cut it unless you’ve won a genetic lottery and you look exactly like what teenagers want to associate themselves with.
Some people get lucky (or unlucky) in that way, and that’s great for them. The rest of us have to work a little bit to get that kind of attention.
Quality content is the driving force behind followers. You can market all you want with ads or buy followers, but nothing is going to happen if your page is dull. The thing to keep in mind is that you do have interesting qualities and skills.
If you’re using Instagram to market yourself in some way, for example, you have something of interest to show to people. That intrigue isn’t going to extend through Instagram on its own, though.
Plenty of brilliant artists have bland social media profiles. Try to few your profile as an extension of your creativity. The page is your canvas, and all of its features are your paints.
You’re the brush. If you can manage to make something that’s engaging and interesting, you’ll have an easier time gathering followers.
2. PPC Ads and Purchased Followers
Once you’ve curated something for yourself, it’s time to start marketing. Instagram is nice in that it gives you a method of reaching thousands of people with very little effort.
You have to put a small amount of money into the venture, but you can actually display your content to any number of people you’d like to. You could invest $100 into a PPC ad, and thousands of people will see your post.
PPC stands for “pay-per-click,” so you’re only charged when someone engages with your content. You’re charged a nominal fee of a few cents when you get an engagement, and all of the rest is free advertising.
You can choose the demographic you’d like to market to as well as the region in which they live. If you can hook enough people in through a great marketing campaign, you’ll start to generate buzz on your own through their shares, follows, and engagements with your content.
Once you pick up buzz, Instagram will start putting you on “for you” pages where you’ll gather numerous followers.
You can also cut out the middleman by buying followers. Take a look to explore that option. Followers that you buy can help boost your numbers and spark the algorithm to give you more exposure.
That said, those followers don’t have an expressed interest in your content, so there’s no telling whether they’ll engage with you or keep following you for a long time.
3. Work With Influencers
At the end of the day, the way that you’re going to create meaningful followership is by producing good content for a particular group of people. When you do that, you attract others that are doing the same thing.
You have to reach out to the ones who are already doing it when you first get started, though. Look around the web for people who are in your niche and at a level of fame that’s accessible to you.
These people are influencers. An influencer could have 2,000 followers all the way up to tens of millions of followers. If you can get in touch with them, you can try to network a little bit.
They might think that your content is cool and want to collaborate with you. They might also share or engage with your content, which draws your credibility up a significant amount.
Influencers are the host to engaged and interested audiences. Businesses love to work with them because there are few endorsements better than the ones given out by trusted influencers.
Many people take their word on different suggestions and interests, so teaming up with a popular individual gives you a boost and access to their followers. It seems a little disingenuous to use someone for their popularity, though.
So, make sure that you’re finding people who found success doing a similar thing to what you’re doing. Make sure that you like them. They’ll understand that you need a little help, but you might create a friendship and have a good time doing something that benefits both of you.
How to Find Influencers
Influencers constitute a big portion of the celebrity world these days. They’re famous, and they’re hard to reach.
That said, there’s a long gradient of social media influencers, and the successful ones had to engage with followers to get to the point where they are now. That means that many of the influencers at the tier above you will engage.
They’re just normal people who have a lot of followers. At a certain point, they’re able to manage their inboxes and emails. So, just reach out to a few of them.
You might be surprised at how easy it is to make connections.
Need More Ways to Get Instagram Followers?
Hopefully, our exploration of ways to get Instagram followers was helpful. It takes a little time to take off, but you can get there.
Once you have followers, you can sell your goods, market your products, and engage with a vast community. We’re here to help you improve your Instagram profile and get there.
Explore our site for more insight into managing your social media presence.