3 Primary Benefits of VPN to Search Engine Marketers
The role of Search Engine Optimization (SEO) is critical for any business or company. However, even with lots of hard work and effort, SEO may not be enough to rank your website on the first page of Google’s search engine results.
We all know that there are some paid methods to get your site ranked. You can buy Facebook Likes or Twitter followers or you can hire a freelance content writer who will write unique articles for you that include backlinks, which is the best way to increase your site’s traffic fast! But these solutions have one big disadvantage – they are expensive!
Luckily there are other ways to achieve top Google rankings. One of them is using VPN services. If implemented properly, VPN services can help improve your site ranking and optimize it even further.
In this article, we’ll discuss the benefits of using VPN services for search engine marketers and why everyone should consider implementing them in their SEO strategy.
#1: Geo-Aware Search Results
According to BufferApp, localization has become an important part of online marketing strategies for many big brands like Dell or Pizza Hut. What does localization mean? It means that if you own a business in New York, people who live near you will see your website listed on top of the search results because they are more likely to buy from you than someone living in California. These new geo-aware search algorithms know where your visitors are really located, this is why some of our clients increase their sales by 30% after using our services.
Implementing a VPN service will make your website appear to be located in the same area as your visitors are, increasing your chances of having your site listed on top of the search results. This is great for business owners who want to target local customers only with their ads.
Here’s an example: you live and work in London and you need a new laptop so you search for ‘new laptops’ and Google recommends Best Buy because it knows that you live near them and they should be at the first place of your search results, not Amazon or some other store across the country. Result: Your sale!
Localized organic searches have increased over time along with the growing importance of local search results. 91% of people use search engines to find information about businesses, products, or services near their current location.
With over half-billion users worldwide using VPN on a daily basis, marketing experts are beginning to recommend that businesses start taking advantage of geo-targeting of organic search results. This is why SEO specialists are suggesting that you should consider using VPN services if you want to become more visible online and rank higher in Google’s search engine results.
Let’s see what some other industry experts have to say on the subject:
2#: More Secure Internet Use
VPN is primarily used by enterprises to allow off-site employees or business partners to secure access to private information. However, VPN is becoming increasingly popular with private users as well. Why? According to vpntesting more and more people are using their phones on public Wi-Fi networks and they need a secure way to protect themselves online.
The problem: When you use the internet through a public network, your data can be intercepted by third parties or cyber criminals which usually results in identity theft or credit card information being stolen from you. With a VPN service, all of your traffic is encrypted and anonymous making it much harder for people to steal your personal data while browsing online.
#3: Access Blocked Sites & Apps
Another great reason for having a VPN service is the ability to access content that has been blocked in your area. As stated on Unblock-Us, more and more websites are being blocked by ISPs across the globe due to copyright infringement or legal issues. With a VPN, you’ll be able to stream US Netflix from anywhere in the world and access your favorite TV shows just as if you were actually in the US.
Vox Media, which owns sites like The Verge and SB Nation has recently decided to block VPN services from accessing their content due to copyright infringement issues. To get around the issue people are now turning to Smart DNS Proxy servers which can help them access blocked websites.
If you ever tried accessing Facebook or YouTube while traveling outside the U.S., then you probably noticed that.
What is a VPN?
A virtual private network, commonly referred to as a VPN is a service that encrypts your internet connection through an external server. Your local ISP cannot monitor or log what you are doing online, nor can the government.
VPN services are great for accessing blocked websites and they help keep your data secure online by encrypting it before sending it through their servers.
VPNs are especially popular amongst Kodi users because they allow them to access blocked add-ons that would otherwise be inaccessible from certain countries. However, you should always use a VPN with Kodi if you want to keep your streaming habits private and secure.
That’s it. We hope this article helped you with your career. Be sure to leave a comment and tell us about your own experience.
