Webinars are one of the best ways to not only convert higher but sell higher ticket offers.
After all, what online business doesn’t want to do either of those two things?
So if you’ve been looking for ways to increase your sales, then there’s a really good chance that you’ve come across webinars.
Let’s talk a little bit about them and then give you three helpful tips for using webinars.
Higher Converting Webinars
First and foremost, a webinar is simply a video presentation that allows you to provide information, and then pitch a product at the end.
Given the fact that you can be live with your audience, it allows you to answer questions, smash objections, and then, of course, make many more sales.
But let’s take a few steps back first.
Given the fact that you might not have a lot of experience with webinars, allow me to help you out with three tips for being successful.
1) Go Live Before Automating
I remember a specific webinar guru mentioning this tactic, and it was something that he personally did himself.
Back when he was first launching his software, he would do a live presentation once a week, every week, for at least a year.
This allowed him to do a few things.
- Master his webinar.
- Figure out what the most common objections were.
- Make many changes and tweaks to see what works the best.
And because of so much repetition when it came to the webinar? It allowed him to create one of the best presentations that he’s ever created.
Now, I’m not saying that you need to do your live webinar presentation that many times, although it would help. What I do recommend is that you at least do your presentation before you automate it.
After doing your live presentation and then tweaking it a few times, then you can automate the webinar seeing that you know it converts better.
Consider this like graduating with webinars, and it’s a fun type of graduation too. After all, automated webinars allow you to save a ton of effort and time, given the fact that you don’t need to present for them.
Automated webinar software pays for itself, too, considering the fact that you can sell higher-ticket offers with webinars. If you happen to be looking for automated webinar software, you can read more about EverWebinar here.
Many people just want to automate their webinar right out of the gate, and I can totally see why. But by going live, it’s going to really help you in the long-term (especially when it comes to perfecting your pitch).
2) Simplicity Sells
A big mistake that I’ve seen marketers make when it comes to doing webinars is taking way too long to make the presentation slides look amazing.
Here is the hard truth about that.
What you say on your webinar (and what your slides say) will do all of the selling, NOT what your slides look like.
The only time it will really matter is if your slides are impossible to read, and then should never be the case.
The fact of the matter is that people love taking their sweet time when it comes to adding more “sexiness” to their webinar. The reason they do this? Is because it’s really allowing them to stall when it comes to actually doing a live webinar.
That’s why I say, simplicity sells.
- Go with plain white backgrounds.
- Use the simple, black, Arial, or Times New Roman fonts.
Get it done, get your perfect audience watching it, and then makes changes.
Never focus on making a ton of changes (and stalling) before your webinar has even been seen.
That’s not only a huge time waster but also a very big mistake.
3) The Offer Matters The Most
I spoke previously that you want to do live webinars first because of how much you can improve your webinar over time.
I also talked about how simplicity is important, especially when it comes to creating your slide presentations.
However, nothing even comes close when it pertains to your offer and just how well it is going to sell.
Given the fact that is saying “you need a high-converting offer” doesn’t help too much, here are more tips when it comes to increasing your conversions. In other words, be sure to ask yourself these questions.
Are There Similar Offers Already Being Sold?
Many times, competition is a good thing, and this is the perfect example.
If there are many people already selling something similar to you, and it’s making sales, then that’s a thumbs up.
This is proof that people actively want what you have to offer, and all you need to do is focus on improving your offer.
Have You Added In Any Bonuses?
Yet another great way to increase your conversions. After all, would you rather buy a product and get 0 bonuses? Or would you rather buy a product and get five relevant bonuses?
I know it sounds simple when you put it this way, just make sure that you don’t forget about utilizing bonuses with your webinars.
Are You Using Scarcity?
The fear of missing out is a big deal nowadays, so make sure that you capitalize on it with webinars. Nothing makes people take more action than scarcity.
Here are a few examples when it comes to scarcity.
- These bonuses are only for the first ten customers.
- This offer will be closed for good in 10 days.
- The price will eventually double to $2,000.
However you plan on using scarcity, just make sure that you at least use it. Just don’t be one of those people who use fake scarcity and never actually commits to what they said they would do.
Webinars are certainly a powerful way to increase your mid and high-ticket sales; just make sure that you actually get your webinar done.
Go through, make mistakes, and simply adjust as you see what your perfect audience is interested in. And then lastly, you can automate your webinar and watch the sales roll in.