You have the most fantastic cannabis business off the ground and running. Your products are “primo,” and you are ready to be overwhelmed with orders. But to keep your success primed and going strong, you must prepare to step outside your comfort zone and market like a pro. If marketing for your cannabis business seems daunting, consider the many benefits of creating a cannabis marketing plan that will engage and inspire your audience. In today’s digital world, products need elevated marketing content to win over the busy online chatter.
Your SEO for cannabis marketing will be the cornerstone of the business’s success. So you should be ready to offer a clear message with compelling content to entice your readers to click through to your website and product offers.
Here is a list of the 4 “Do’s and Don’ts” when marketing your cannabis business.
What are the dos?
From cannabis to vitamins to tie-dye t-shirts, marketing is successful when you offer a clear, educated, and brief explanation about your products.
1. Keep your content simple and straightforward.
When done well, marketing is like a magic wand and will convert those who window shop on your site into real-life, clicking buyers. Write and publish strong, authentic, explicit content. Show off your products with excellent writing. Remember to be organized as you post your marketing. Keep a handy excel grid of your email sends. Did you know that it’s rare to get results in your first email sent? But don’t give up. Email campaigns offer an ROI of $44 for every dollar spent.
2. Identify your audience.
Remember, include not only your ‘dream’ client but also those you may forget, such as anyone suffering from a painful disease such as cancer or anyone over 65. To market and sell your unique cannabis products to new and existing clients, you first must identify your audience. Understand who yearns for your products.
3. Be the Expert Storyteller.
Content is king in marketing. The old saying “write what you know” is accurate and vital to your success, so your cannabis marketing must show-off your knowledge about your products. Some ideas would be to share information about the natural farms that grow your cannabis, the benefits of cannabis for pain, and the clinical studies that recommend cannabis for specific ailments such as cancer, stress, and more.
4. Strong Visuals & Videos Lead to Success.
Visuals are a vital part of every successful marketing campaign. Find photos that capture the life and spirit of your products. Create videos that reflect the look, feel, and mission of your company. Use clean, crisp, and well-lit photos.
What are the don’ts?
1. Tell a True Story to Engage your Audience.
The number one rule in marketing anything is to never hit your clients over the head with a sales pitch. If you’re wondering why selling your products via a healthy advertising style won’t work, it’s because your online audience is savvier than you may know. Your clients are sophisticated and will spend at least 12 hours a day on their laptops or smartphones. So, avoid cliches.
2. Know your Audience.
Today’s population includes 703 million people over 65, many of whom suffer from the aches and pains of aging and other nagging issues. This audience is a good fit for your cannabis products, so don’t forget them in your marketing efforts.
3. Every Picture Tells a Story.
Don’t use photos that only show products. Use pictures showing people since showing even a body part earns 29 percent higher engagement than images without a person. Posting visuals or videos, including people, brings in more clicks to your site and helps you grow your sales fast.
4. Before you Post, Be Sure your Website is Ready.
Do not go live with any marketing until you have a new website and your sales systems in place and operating. Be sure to integrate your platforms when you publish marketing materials. Once you have your creative cannabis marketing ready to post, you must know how to find the perfect crossroads of website, social and other Search Engine Optimization (SEO) paths. Whatever you do, do not overwhelm your email recipients with constant emails. Try to stick to 1-2 per week.
Takeaway
Our guide offers valuable information for a successful cannabis marketing program. From what to write, how to write, where to publish, and how to target your audience, these Do’s and Don’ts for cannabis will help you hit the ground running towards success. In the end, know that reaching out to cannabis users through online marketing has its fair share of success and challenges. So, ensure you adhere to all the policies and structure your marketing strategy accordingly for quick and effective results.
