Technology is revamping the sales process.
It helps you lead more sales, deliver personalized user experiences, and inspire prospects to convert.
Technology also maximizes the performance of your sales team and automates a wide range of manual tasks.
Here are a few emerging technologies that will improve your conversion rates.
1- Chatbots
Today’s customers are tech-savvy. They expect brands to provide fast, almost real-time feedback. Otherwise, most of them go to your competitors.
That is why you should invest in a live chat option on your website. CPR Savers uses live chat on their website to improve customer service and conversions. For example, if you want to learn more about their CPR manikins, you can ask for prices and models directly via live chat.
To take the live chat service to the next level, you can combine it with AI chatbots.
Create a bot that can answer the most frequent questions. That way, your agents will not need to respond to repetitive service inquiries. The chatbot will do that for them, allowing them to focus on more challenging customer questions.
Also, it helps you provide real-time feedback, irrespective of customer locations and time zones. You can also create a bot that provides product recommendations or allows customers to book meetings with your sales team. That way, you will reduce the sales cycle and maximize conversions.
2- CRM and Automation
Your sales team already has a lot on their plates. They need to use multiple tools for communicating with leads and tracking their buying cycles. When handled manually, most of these processes eat up a lot of their time and prevent them from doing the actual selling.
With the sales CRM software, you can automate many manual and time-consuming tasks.
For starters, a CRM solution integrates with most customer service, marketing, and sales tools your company uses. It captures customer information from these channels and keeps it in a central location. Leads are tracked and sorted as they enter the sales funnel.
That way, you can track each customer’s purchasing journey and touchpoints with your brand from a single location. Most importantly, you can deliver highly personalized customer experiences.
With a sales CRM tool, you can also automate many repetitive tasks. For example, you can schedule follow-up emails and tailor them to customers’ individual needs and expectations. You can also personalize your call center.
3- Predictive Analytics
Meeting your organization’s existing sales targets and predicting projected revenue is essential. That is where predictive analytics steps in. It uses a wide range of tactics, such as data mining, machine learning, and artificial intelligence.
With these technologies, predictive analytics tools analyze your current sales data. By analyzing the historical and transactional data collected via your CRM tool, it can identify market trends, purchasing patterns, and new sales opportunities.
Most importantly, predictive analytics considers several factors that help you understand your customers. For example, it assesses the current sales pipeline, the average deal size, past rep performance, etc.
That way, you can optimize your sales funnel and connect with the right leads at the right time. That way, you can make more relevant product recommendations and offers, directly leading to an increase in sales and conversion rates.
4- Lead Scoring
Casting your net wide to increase website traffic is not enough. You need to improve your lead generation strategy and focus on prospects that are more likely to convert. That is why you need to consider investing in a lead scoring system for your website.
That is a point system used to identify lead quality. The tool assigns a certain number of points to evaluate a lead. The lead score usually ranges from 1 to 100. That eliminates guesswork and bias from the lead generation process. Most importantly, it helps you build stronger relationships with leads, boost user engagement, and maximize conversions.
To start, compile a list of all actions on your website and value them based on how likely they may lead to conversions. For instance, you can assign 5 points to read articles, 10 points to sign up for your webinar, and 15 to check your pricing page. If a lead has over 50 points, your sales team can start building and nurturing relationships with them.
Most importantly, keep analyzing your lead scoring system. The goal is to determine whether the value you have set for each action aligns with customer behaviors and conversions.
Over to You
The sales ecosystem is changing at an astounding pace. Identify the technologies that will automate menial tasks and improve the performance of your sales team. Above all, they should deliver personalized customer experiences and convert leads into sales faster.
How do you use technologies to improve your sales and conversions? Please, share your thoughts and experiences with us!
