Customer engagement plays a primary role in various industries and sectors, including retail. Therefore, retail stores have continuously been on a hunt to find means for seamlessly increasing their customer’s engagement. Unlike online shopping, brick-and-mortar stores have to put in that extra effort to garner attention from their customers and engage them to make purchases.
Digital signage has incredibly progressed and left a profound impact across sectors when leveraged. Even though the onlookers cannot overlook the strong presence of digital signage, the content that goes on it makes it even more engaging.
The biggest challenge faced by the retail industry is to make the customers aware of their products, enhance their engagement, and convert them seamlessly. You can achieve all this and more using a tool like Digital signage.
Like the blog’s title suggests, this post will give you an insight into the most creative ideas to use retail digital signage.
We will highlight a few content ideas and other strategies to make the most of your retail digital signage. Without any further ado, let’s get started!
Most Creative Ways To Use A Retail Digital Signage For Enhancing Customer Engagement
● Display Details About Your Products
Products are the center of attraction in a retail store and need to be appropriately shown to potential customers. You can display your products/bestsellers and their specifications like price, material, etc., for the customers to make their preferred choice accordingly.
Make sure that you use the high definition quality of your products and display it in an attractive format. You can display your products in a slider or a collage form. To garner attention from your customers, you can add effects like peppy background music to make the potential customers pay attention to the retail digital display.
● Showcase Reviews & Feedbacks
Another great way to take maximum advantage of digital signage is to showcase the reviews and testimonials of your existing customers. Brands have adopted a more customer-centric approach to pitch their potential customers in today’s marketing scenario.
Times have changed, and customers make their purchasing decisions based on the experience and recommendations of a brand’s existing customers. More than 80% of potential customers make their purchase-related decisions according to the words of your existing clients! Now you know why displaying their reviews can be your best bet!
● Include A Social Media Wall
Social media is a giant pool of dynamic content with tremendous value and potential for increasing engagement. To add more vibrancy to your website, you can add a social media wall.
If you are unaware, a social media wall is a collection of social media feeds from various social media networks, including the leading ones, and curated in a customized format. People love scrolling through their social media feeds, and displaying it on a digital display can engage them well.
Aggregating social media feeds and displaying them on digital signage is a brilliant strategy to engage your audience. You can convince your customers to post content in any form while in the store. Using a social media aggregator, you will aggregate the content and display it on digital signage.
● Improvise Internal Communication
Like any other workplace, a retail store also has a set of employees, including sales representatives, floor managers, etc., scattered all over the store. In such situations, it can be not easy to keep them in one flow and make announcements to each of them.
Retail Digital signage can help you with improving your internal communication. You can use the tool to display all the important information and announcements that can be acknowledged wherever the employees are.
● Ongoing Offers & Discounts
Quite often, the customers are unaware of the discounts that are going on in the store. Displaying digital signage revealing all the special or festive discounts can do the work of instilling excitement in your customers.
For more results, you can display digital signage outside the store with details about the discounts and special offers for the season to increase your foot traffic and sales.
Final Thoughts
We are at the end of this post, and you are now fully acquainted with the functioning of retail digital signage and how tremendously it can attract, engage and convert your potential customers.
If you are a retail store and have not yet included digital signage, we hope you know what you miss!
Utilize this tool & ideas in your marketing game, and you will be amazed by the results.
