Influence marketing can be viewed as a hybrid of old and new marketing tools, based on the idea of celebrity endorsement of a product or service. The key difference is that the result of the campaign is a collaboration between brands and influencers.
Influencers, unlike famous people, can be anyone and anywhere. It is not their fame that indicates their influence, but the number of followers on social media. They can be a self-taught Instagram photographer, a cybersecurity Twitter blogger, or a reputable marketing manager on LinkedIn. There are influencers in every industry – you just need to find them. They’re easily recognized by their tens, hundreds of thousands (if not millions) of followers. And if these influencers are relevant to your niche, their audience is exactly the target audience you’re aiming for.
Although new influencers pop up on social media every single day, finding relevant ones can be a struggle. Whether you’re an influencer yourself, a brand, or a digital creator, working with other successful creators is a powerful tactic that will deliver numerous benefits. Influencer marketing is slowly becoming bigger than traditional marketing, so these five tools are a great way to explore the market and find relevant creators in your niche.
With the multitude of features that this site offers, you’ll also find that FameLink is a platform that will help you connect to relevant influencers. Imagine seeing hundreds of fantastic makeup artists, actors, chefs, sports players, fitness trainers in one place! It’s a spot that gathers many popular influencers and celebrities, and also a great place to monetize your digital content. Additionally, with the internal affiliate system, each time you mention a creator and a fan decides to join because of that mention, you and the other creator split the revenue equally.
Awario is a diverse tool that uses mentions to list relevant keywords, brands, companies, blogs on various social media platforms. With this information, you can also track successful influencers that will be beneficial for you and your business. What’s very interesting about Awario is that it gives its users access to the influencers their competitors collaborate with. In addition, the platform makes the entire process straightforward, all you need to do is input the keywords, niche, location, language, and the social networks you work with.
Influence.Co is another popular tool to help you find influencers across platforms such as Instagram, TikTok, Pinterest, Facebook. The search requires you to enter the niche, the number of followers, location, etc. Once you settle on potential influencers, you can also research their engagement rates, likes, and much more. Although Influence.Co is very much like an actual social media platform; it serves as an excellent spot to research the market of influencers. There are two plans to choose from, free and business plan, depending on your needs and expectations.
With Klear, you can do an extensive search of influencers you might want to collaborate with and set up a campaign with them through the platform. When you have a list of the creators that fit your criteria, you can look at an in-depth analysis of their profiles, followers, brand collaborations, content, and much more. Another way to learn through Klear is by using their feature that allows you to take a sneak peek into your rivals’ partnerships with influencers and how successful their campaigns are.
BuzzSumo is quite an extensive platform to research relevant influencers, create content, connect, and monitor. If you’re ever in need of finding great content creators that will fit your niche, or you want to create content with the right keywords, you can do that with the help of this site. BuzzSumo lets its users overview all the critical metrics that are influential and essential on social media platforms.
Although none of these tools come for free, you’ll get plenty of benefits if you decide to invest in one or two! All these tools can help you achieve some (or all) of the following business goals:
– Identify key influencers easily based on the popularity of their posts and their reach. And reach out to these key influencers and build strong relationships.
– Engage with customers. Give your brand a human face by being there when your customers ask questions or share experiences about your product or service.
– Increase brand awareness. Monitor mentions and engage in conversations, so your brand can attract a new, broader audience.
– Brand reputation management. Keep your finger on the pulse of negative comments about your business, so you can apologize and offer solutions to dissatisfied customers before they turn to a competitor.
– Find quality leads and close sales. Discover prospects looking for products and services similar to yours, or people complaining about competitors – and be prepared to offer alternatives in time.
Of course, finding great influencers can be more challenging than you think, so having tools that will help you overview the best influencers in your niche can save you weeks and weeks of hard work.