When doing any campaign for your brand, one of your main objectives is to acquire quality leads that can increase conversion. Attracting leads is one of the most crucial things you need to work out if you want your business to succeed, and to do this, you need to have effective strategies that can gather leads for your brand.
As you launch and implement your campaign, you have to remember to ensure that it will positively impact your business’ bottom line. However, if you only attract leads, but it does not help with your sales conversion rate, then you have to review your strategies before any of your efforts go into waste.
How would you drive not only a tremendous amount of website traffic but also a considerable number of leads that will help your business stay afloat? The answer to this is to develop effective strategies that will generate high-quality leads. In this article, you’ll find some strategies that you can consider for your campaign.
Effective Strategies For Lead Generation With Your Campaign
- Determine Your Campaign Objective and Campaign Target
The very first thing you need before doing anything else is setting your campaign objective. This move will help you navigate throughout your campaign. Failing to determine your campaign goals or setting a vague intention can hinder you from achieving the desired outcome.
In setting your objectives, you can ask yourself questions that will act as your guide. Who are your target customers? Where are they located? What are your audience’s preferences? What is the best way to communicate with them? What do you think is the best offering you can have for them? How are you going to catch their attention? Why would they want to follow your call-to-action? The list could go on, and you can find a ton of questions to help you come up with a more specified campaign objective.
Once your objective has been determined, you have to remember always to know your target audience. Knowing your target audience can help you focus and aim your campaign better. It would be best to determine the pain points of your target market so you can present yourself as a possible solution.
- Find The Right Platform
Just because Facebook has over 2.6 billion monthly active users around the planet does not mean that your campaign done over in that social media powerhouse can generate leads. As you determine who your audience is, you should also know where you can find them. Identify the platform that they are using the most and their most comfortable channel when receiving your campaign offers.
Social media groups are also an effective avenue to set your campaign. However, do not just go and enter any Facebook LinkedIn or other social media group that you see. Find the right group that would fit your objective and your business values.
- Bank On The Power Of Video
Video is becoming one of the most effective strategies to grow your brand. The use of video cannot only capture your audience’s attention but also help target valuable leads for your campaign. If done right and perfectly partnered with the right content, your video can make a thought-provoking way to encourage your target audience and possible leads to take action.
Combine an information-filled video with some entertainment, and it will surely have your targeted customers drawn to you, your campaign, and your brand. Another great way to leverage the power of videos in lead generation for your campaign is to have user-generated content or UGC. The use of UGC in your videos offers a unique perspective and fresh content to your users. Since they are real people, your target audience can find this relatable and will begin to form trust with your brand.
- Working With Influencers
Though influencers have dwindled in recent years, it does not mean that this type of marketing strategy is already out of the picture. While people begin to question the intention for every promotion of influencers with hundreds of thousands of followers, a new breed of influencers starts to surface.
These types of influencers are called micro-influencers and have only around 1,000 to 10,000 followers. Despite these numbers, many consumers are leaning on them and seem to trust what they say. Micro-influencers are considered experts in their niche field, which makes their followers listen to what they have to say. They also share a more intimate relationship with their followers making them more effective.
Since video and UGC are effective ways to gather leads, adding the influencer marketing strategy in these tactics can bring a positive outcome for your brand. As these influencers have their follower’s trust, their followers will most likely check your brand and be drawn to your offerings. Aside from lead generation, this will help you grow your conversion rates fast and can present a good ROI to your business.
- Level Up With Contest and Giveaways
Who can say no to freebies, prizes, and giveaways? No one. Holding contests and giveaways can be one of the most effective ways to gather a considerable number of leads for your campaigns.
Compelling contests and giveaways do not necessarily mean going overboard with your prizes. After all, you cannot always give away a trip for two on a private island every month. So, even if your award is just a single coupon or a discount card, as long as you effectively run your contest, you can generate a hundred possible leads.
To do a successful contest or giveaway, know the people who will be interested in your offerings. Then determine where they are so you will know what platform to launch it. It is also crucial to know the best time to drop your contest and how long it will run. Make sure too that your prize is related and offers value to your brand. You do not want to reward people with an iPad if you are a house cleaning service company. Instead, you can reward the winner five-time cleaning services for free or some thousand worth of cleaning supplies.
Final Thoughts
Generating leads is a core to your business. Without any leads, you won’t have any conversion rate, and without any conversion rate, your business may face its demise. This reason is why it is essential to master your lead generation skills with the different effective strategies you can implement.
