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5 Email Marketing Best Practices for 2020

Wondering how to plan your email marketing strategy for 2020? Worry not—we have some tips you might find useful. Check these five email marketing best practices!

The world of marketing is always a wild and chaotic place of changing dynamics. As technologies and industries grow, marketers have to shift up their practices.

Finding the marketing best practices going into 2020 takes a bit of forethought and a lot of extrapolation from the best trends of 2019.

We have narrowed down 5 of the biggest and best trends that have been going strong into 2020. These will be a fantastic place to start for your next email marketing campaign.

 

Try These Marketing Best Practices Going Forward

Going forward into 2020, these are the top marketing best practices that you can implement for success.

 

  1. Minimalism

Minimalism has been having quite a push in the past few years. From fashion trends to logo design, minimalism helps to push only the most needed aspects of a product, allowing the customers to understand without the extra baggage.

Minimalism can work with email marketing with little effort. The less junk and fluff your customers have to read through, the more they will be on board.

Don’t allow your customers to associate your brand with clutter and needlessness.

 

  1. Automation

Automation is sparking up the world. While its impact may be biggest in the manufacturing industries, automated email marketing is a strong tool you need to consider.

There are many programs out there that can help you send out larger amounts of emails. Their algorithms allow you to target certain parts of your customer base, streamlining several layers to the marketing process.

 

  1. Multi-Channel Marketing

Multi-channel marketing is a fantastic tool that lets you gather data from multiple angles, measuring customer wants and needs in large swathes instead of the one channel focus as before.

Technology allows you to reach more avenues and customer groups with less effort. Use that to your advantage and tackle multiple avenues at once.

 

  1. A/B Testing

The basics of A/B testing is by producing 2 similar, but different pages or offerings and observing how your customer base reacts.

This works for email marketing by how you word things. You can say to “buy now”, which some may find aggressive and demanding. In the other version, you can try “Check it out” which some may find inviting and charming.

Which sides your customers pick will help you refine how you work your marketing. It is a simple and powerful way to test and build your image and voice, two very important ideas in email marketing.

 

  1. Personalized User-Generated Content

The two biggest aspects of powerful marketing, no matter the medium, is to create a personal connection and to showcase your impact on people.

Combining the two can give a big edge in email marketing and that is to showcase the user-generated content you have that best connects with people in your audience.

This can range from personal recommendations from customers in similar age groups to people using and sharing your product on a platform that your customer base frequents.

Experiment and see how you can interconnect your entire customer base for the benefit of everyone.

 

Business Marketing and More

With these 5 tips of the marketing best practices, you have a great edge for making a potent email marketing campaign.

Like the A/B testing, make sure to implement them and see how well they work for you. There is a lot you can tweak to better fit your business.

From business marketing to technology and many other lifestyle ideas, we here at Viral Rang got plenty to talk about. Check out our other articles today!

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