Since the COVID-19 pandemic started, the economy has taken a big hit and almost all businesses are greatly affected. Many may feel that cutting back on digital marketing and reducing expenses is a good idea during these times – but that is simply not true.
The fact of the matter is that right now digital marketing is more important than ever. It is the single most effective way to reach potential customers who are staying at home and not going out.
However, to take full advantage of it you need to focus your efforts – which is where these tips can help:
. Connect on social media
Due to the pandemic, people are spending more time on social media than ever before – and that’s a trend you need to take advantage of. Try to connect with potential customers on social media, but at the same time be sensitive and not overly salesy.
. Make it easy for people to find your business
Now is the time to make sure your business has as much online exposure as possible and is easy to find. It would be best to increase your online presence by engaging online communities on social media and forums as well as using SEO, content marketing, PPC ads, and various other digital marketing strategies.
. Keep your business status updated
Because of the pandemic, many people aren’t certain whether businesses are open or temporarily closed. Be sure to let your customers know whether you’re open – both in terms of your storefront as well as your availability for online orders.
Ideally, you should update customers on your business status through multiple channels, including social media, email, and your website.
. Reassure customers about health and safety precautions
Lots of people are nervous right now about ordering products that could increase their exposure. That is why you should try to reassure your customers about the health and safety precautions your business is taking to avoid transmission.
There are many ways that you can do that via digital marketing. One of the best would be to create a short video highlighting your safety precautions, such as ‘touchless’ technology or sterilization.
. Be creative
More than anything else, your digital marketing should be bold and creative during the pandemic. Look for new ways to reach your customers such as virtual meetings, or unique products such as care packages and DIY kits.
Following these tips will help take your digital marketing to the next level and improve your chances of weathering the current pandemic. If you want to take it a step further you could even consult a digital marketing Nottingham agency for further advice on what can be done.
Make no mistake, right now your digital marketing strategy is more important than ever and it could make or break your business. As long as you’re willing to be proactive and use it to your advantage you will be able to get an edge over your competition, and maybe even expand your market at the same time.