In this day and age, a good website can lead you to unimaginable fame and fortune. As our life gets more and more encapsulated on the internet, every necessity and every demand will be fulfilled online.
Every business would love this unending wave of potential customers. But to impress them and convert them to buyers, your website has to trump them all.
Your website should show transparency in your brand image and make it super easy for visitors to find what they’re looking for, or at least leave them with a lasting impression.
All the critical elements, information, products, and services should be professionally exhibited so that visitors get interested and stay on your website for longer.
You may think you only need a terrific site map, fresh content, efficient code, and good-looking web pages, but that won’t cut it any longer.
You’ll need these five things to fulfill the potential that your website is just waiting to flourish:
1. Let them know you
Your website is the face and identity of your business or brand to every visitor. So, it should make a bold and clear statement about your business, vision, and what you want to achieve.
Your homepage may have some crucial information about the business, but a captivating ‘About Us page can help create a connection. The history, legacy, and traditions you’re part of can enhance your appeal to many. They may find you trustworthy for the things you stand for.
This page will give them a peek into the reality of you, the struggle, and the untold stories behind the business. That provides relatability and can touch people on a very intimate level.
Being honest and open will help you build strong relationships and, in the long run, will make loyal customers who’ll be with you through thick and thin.
2. Caught in the headlines
Best headlines sell the most, and if you don’t believe me, you can pick up any reputed newspaper and look at how they give big stories some unputdownable headlines. They’re the masters of this art.
But you can learn from them and apply them aptly to your website. Make them interesting, engaging, and something that will catch everyone’s eyes.
You can do that with wordplay, minute humor, and up-to-date references- anything will do if they’re compelling enough.
It’s the headlines that go through the quick scan from every visitor, and if it pulls their attention enough, they’ll surely open or read the rest of the text.
And if you can orchestrate your whole website with these kinds of headlines, people will keep navigating for longer. Otherwise, your website will be out of sight, out of mind.
3. Effective Call to Action
One of the best and tried-and-tested methods for producing massive traffic on a website is to present clear and concise Call to Action buttons or options in front of visitors.
Call to Action puts visitors on the spot all of a sudden and checks their responses or gives added importance to some particular actions in order to make those seem exclusive.
It can be simple buttons like ‘Call Us Now for contact details, ‘Sign-Up’ to entice them for a free trial, or ‘Download Now’ to see their immediate response.
This way, you can gather a lot of leads that will help you connect with a whole host of other potential customers or clients.
4. Lord of the social media plains
Social media is fast becoming an intricate part of our lives. It’s the most popular and undoubtedly the most fun form of communication.
If you can sketch a proper strategy to show off your business there, then Facebook, Twitter, and Instagram popularity can give you some unbelievable traffic.
You can also consider web api development services for better integration and hassle-free control over all of your social media profiles. You shouldn’t lose out on this huge market because this will be the way of the future. So, the sooner you adapt, the quicker you’ll grow.
5. Mission Possible: 5-Star Reviews
There have been thousands of marketing tactics, and billions of dollars have been spent on these, but the only kind of publicity that has worked from the inception of civilization till today with the same effect is word of mouth.
Many people trust other people’s honest opinions more than celebrities saying this and that in front of a camera for a lot of money. So, you can build the reputation of your business on reviews from your past and current customers.
All of us check reviews on Google, Facebook, and Youtube for informed and expert opinions. If you can gather quite a few 5-star ratings in these, it will help increase your credibility.
You can even plan a section on your website with reviews, comments, and testimonials from gratified customers to show your business in a new light.
Fill your website with fresh and relevant content first, then look at the five ways above to promote your content to your target audience in the best way possible.