With markets still reeling from the pandemic, it is more important than ever to think about how you’re going to handle your digital marketing in the coming year. It may be difficult to predict the state of the market next year, but a good place to start is by planning around the more prominent current digital marketing trends.
To be more specific, here are five key digital marketing trends that you should definitely pay attention to and plan around:
Diversify your marketing, but align its content
Multichannel marketing has been proven to be more and more effective, and you should start to embrace it as soon as possible and diversify your marketing. In addition to video content, blog posts, and social media you may want to incorporate webinars, live events, instant messaging, and more.
However, while you expand to new channels, don’t forget to align your content so that it sends a consistent message to potential customers. The goal should be to reach out and give potential customers as many ways to find you as possible by overlapping visibility, credibility, and authority.
Studies have shown time and time again that customers are more likely to engage with brands that send out personalized offers and content. But to pull that off you need to truly understand your target market, and segment them based on their interests, goals, pain points, and other relevant details.
Of course, demanding that your leads surrender their personal information outright is not a good idea. Instead, you need to adopt a more subtle approach and slowly gather information based on how your leads interact with your business and then analyze it carefully.
Look for alternatives to 3rd party cookies
Recently it has started to look more and more likely that 3rd party cookies will eventually become extinct. That is something that you definitely need to prepare for early so you can ensure that it does not affect your digital marketing.
One of the best things that you can do in 2022 is step up your efforts to gather first-party data using CRM tools, surveys, and other solutions. If you can do that then not only will the impact of losing 3rd party cookies should be minimal, but you’ll also be able to dramatically improve your digital marketing personalization.
Optimize for voice search
Voice search has been growing steadily. The number of households that own a smart speaker has increased significantly, and the number of users using voice search AI assistants on mobile phones has risen as well.
It is safe to say that optimizing for voice search will help you to increase your traffic in the coming years. A good place to start would be by researching and targeting keywords that sound like natural queries – then writing content that is conversational.
Improve chat bots
Many businesses nowadays have started to use chatbots to provide quick answers to customer queries. However to truly take advantage of what they can do you should look at ways you can improve them.
The most important improvement that you can make is to ensure that your chatbots reflect your brand and its voice accurately. Additionally, you should go over their conversation log to add more answers and refine its responsiveness further.
All these trends are fairly universal, so it doesn’t matter if you’re planning digital marketing Nottingham or any other location. The most important thing is to be aware of these trends, watch them, and try to plan out how you can take advantage of them to improve your marketing strategy for the coming year.
I definitely agree with getting personal. At Ashworth Creative, I always tell my clients that they position their companies every time they communicate with their potential client.