5 Must-Know Self Promotional Ideas for Social Media Marketing

Are you trying to learn how to promote yourself using social media? Read this article for the best self-promotional ideas for social media.

Social media marketing is one of the best tools for you to use to promote yourself, but it isn’t as easy as the influencers make it look.

There are real techniques to social media promotion, and if you want to get it right, you need to be ahead of the curve. You need to think outside of the box and do things that other people might not be doing.

If you’re ready for some self-promotional ideas to use social media to your advantage, you’re in the right place. Continue reading to learn about some must-know tips for social media marketing.


  1. Be Authentic

People like authenticity, or at least what they perceive as authenticity.

Consumers in the millennial and gen z age groups respond less agreeably to standard marketing than generations before them. This is how the success of the influencer was born.

People are much more likely to follow or purchase from someone that they can relate to. Authenticity and honesty in marketing or self-promotion are remarkably successful in comparison to traditional marketing.


  1. Use Your Stories

More and more people are interacting with video content rather than image or text-based content. Over 500 million accounts use Instagram stories every day.

The stories allow you more opportunities to get your posts noticed. You can tag locations to end up in “local stories”, and link to posts in your feed that you feel aren’t getting quite enough love.

If you want great follower interaction, using your IG stories is the way to go.


  1. Don’t Overuse Hashtags

There’s a bit of a window for an appropriate amount of hashtags.

Too few? You might miss out on something important and a group of potential followers that now won’t see your content.

Too many? You’re going to totally turn off the followers you already have and potentially discourage new ones.

While technically you can use up to 30 (allegedly) and still have them be effective, it’s best to hover around 10. It won’t look too attention-grabby to your followers and they’re easy enough to hide in the comments or the bottom of a post without stretching the page.


  1. Dive in Headfirst

When it comes to self-promotion, some people are a little shy. Even if they have great content or a great product, they feel weird sharing. This is especially true if friends or family follow them.

You need to get past that barrier if you want to be successful.

There is nothing to be gained from not posting these things as long as you think that you have something meaningful to share and the posts aren’t causing harm or exploiting anyone.

Be proud of your content and share it freely. None of these self-promotional ideas will work if you’re not willing to self-promote.


  1. Don’t Forget the “Social” Part

Social media started with social networking. What does that mean?

It means creating a network of people, at its core.

If you want to be successful, you need to create a network of people to help boost your page. Commenting on other people’s pages (authentically, people can sense a spammer in 2020) is a great way to drive up engagement.

Replying to comments on your own post is also great for this. It boosts your visibility and increases people’s trust in your brand.

Remember the social aspect.


Put These Self Promotional Ideas to the Test

Getting started online can be a little bit daunting, but with the use of these (and other) self-promotional ideas, you can have a dedicated following in no time.

Social media might look tricky, but there’s a methodology behind almost all of it (and just a hint of luck).

For more posts like this, check out the rest of the blog!

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