In the competitive world of business, you need a powerful marketing tool to stay at the top of the competition in your specific market. One effective method to boost the growth of your business is through inbound marketing. Inbound marketing can be a challenging task. Fortunately, there are efficient marketing platforms that can help you. One of these marketing platforms is HubSpot. Do you want to discover whether this platform is right or not for you? Well, this article will guide you.
Before anything else, let us first know what HubSpot is.
HubSpot Defined
HubSpot is a marketing platform that allows you to maximize your inbound marketing practices. HubSpot is recognized as the world’s top inbound marketing platform, serving more than 10,000 companies in 65 various countries. It gathers all of your current services, software, support systems, and others, and places them on a single platform.
You may not know it, but using the platform can be a good investment for the development of your business. If you want a marketing platform that is simple and convenient for us, choosing HubSpot is a good decision.
The following are the reasons why HubSpot is the best marketing platform for your business.
. All-in-one, centralized platform
Are you tired of working with various tools and software wherein you can open multiple screens? If yes, it is time for you to use HubSpot. It is a single marketing platform that has only one password. So, anything you need for your project is in one place. It can also help you to improve your focus and get things done as soon as possible.
Everything from your email, blog, forms and landing pages is kept in HubSpot. It also comes with an SEO view, reporting options, and a handy tool known as Social Inbox, which syncs your different social media accounts in a single location. With this, you don’t have to rotate from Facebook to Twitter to Instagram and more.
HubSpot has functional tools which include the following:
- Social media platform
- Website content management system
- CRM
- Platform for blogging
- Google Sheets or Excel
- Analytics software
- Call to action and Landing page tools
- A platform for email marketing
. Great automation
Another benefit of using HubSpot is its great automation. It is a fact that automated systems and tasks can be effective. Exactly, automation is one of the best features of the platform. For example, Take Workflows can tap into HubSpot’s platform so that you can make items such as email lists from individuals to custom lead scores. HubSpot can also enable you to set timing while considering the sales funnel.
Other automation features of HubSpot include:
- Updating contact properties
- Automation of specific tasks
- Automation of emails that are sent to lead’s owners if it is sales qualified
. Personalization options
Great personalization is essential when it comes to the inbound marketing technique. In relation to this, HubSpot comes with great personalization options. It features Smart Call to Actions (Smart CTAs), which can be made to your site with its Content Optimization System (COS). Moreover, the entire system is built with smart CTAs, responsiveness, and website personalization.
Using HubSpot, you can make nice integrations, including your website (read here all about Hubspot integrations). The COS of the platform also allows you to mold and create content on your website for your visitors based on different categories like language, location, device, source, and other details available in your contact database.
Besides, HubSpot is analytics-friendly. For example, you can use one of HubSpot to Google Sheets integrations to export all the needed data (leads, contacts, deals, etc.). Then use it with data reporting and visualization tools to build a dashboard, and obtain insights for a marketing strategy or customer experience improvements.
You can also receive feedback from COS that is labeled as the platform’s smart content insights. With that, you can get details about the visitors to your website. So, you can improve personalization for your target audience.
. Simple to use platform, easy navigation
You may not be aware of it, but HubSpot makes your inbound marketing plan simpler. One reason why you must choose HubSpot as your marketing platform is that it is simple to use and offers easy navigation. For example, in reporting, the platform can give you free reporting and event analysis. It includes different reports on your companies, contacts, and attribution reports. You can also select the route to allow the platform to establish your customizable reports.
Since inbound marketing continues to raise its popularity, it has lots of potential that can improve your marketing efforts. It comes with tools that are easy to use, providing you with a more convenient experience.
. Customer relationship management
HubSpot offers free CRM. CRM is placed in one platform, so you can easily inform those from your contact information. It also helps your business to stay relevant to the sales process. With this, you can record log emails or phone calls. The platform has a timeline feature that allows you to monitor and manage details, stay organized, and organize your day. CRM can seamlessly integrate with the HubSpot database.
Apart from the CRM tool, it also features HubSpot Sales. This tool has 2 versions, the $50 option, and a free version. HubSpot Sales tool can be compared to having a personal assistant that offers you sales email management. It also helps you be informed about your potential buyers and leads. The following are other advantages of the HubSpot Sales tool:
- Allows you to set timely emails
- Insights from your browser and email
- Notifications if your email is read
Conclusion
Do you want to grow your business in a fast, convenient, and cost-effective manner? Then, choosing HubSpot as your inbound marketing platform is the best solution. It is equipped with useful tools to keep your work easier. It is a single platform that can maximize your marketing efforts.
To sum it up, HubSpot is a good investment for your business’ marketing needs. It can be your one-stop shop to perform your business operations easily. It can also help you to enhance customer relationship management. It provides great customization that can meet your needs and standards. With the help of this marketing platform, you can improve your customer base and gain more profits with your business. What are you waiting for? Grow your business with HubSpot now!
