- Are you a business owner who is wondering why the SEO strategy created by your agency is not showing results?
- Do you know what are some of the major SEO mistakes that might be preventing good results from coming up?
- Have you tried rethinking the strategy, rework the content and check whether the On-Page is on point?
In the last few years, I have had many marketing professionals and small business owners come up to me and ask this very question- why is my SEO strategy not working?
From the perspective of someone who has been in the field for over seven years, I can say that executing the right SEO strategy is not easy.
With Google and other search engines shifting goalposts on what comprises best practices, SEO has become much more complex than it used to be. In this resource article, we are going to look at 5 reasons why your SEO strategy is failing to show any results.
List of 5 Reasons why your SEO Strategy is failing to show any results
1- You are Investing in Poor Quality Content
Great quality content is the foundation of a successful SEO strategy. When it comes to SEO-friendly content, remember that all the following properties are includes-
- Website Content
- Internal Website Blog Articles
- Link Building Articles
- Guest Posting Articles
- Quora, Reddit, and Medium Responses and Articles
Your content must be appealing not only to search engines but also to the readers as well. This means that your content needs to be flawless and attractive at the same time.
2- Not Optimized for Mobile Phones and Tablets
Google is very strict about websites and content is optimized for cell phones and tablets.
If you have not been living under a rock, you would be aware that in 2017, Google introduced a Mobile-First Indexing Policy. Google says that of all the search queries that it receives, 70% come from mobile phones.
Your Technical SEO should pay close attention to mobile optimization. This should be both in terms of the design as well as the content.
3- You are stuck with Poor Link Building Profiles
If there is one thing that Google comes down heavily on, it is websites that are trying to manipulate their link building activities.
According to Google, link building should be genuine, in a brand’s niche and should help readers by providing them with some value.
This means that if your agency has been building links on the sly on link farms, directories, and using Black Hat strategies, you will not see any results come from your SEO in terms of traffic or rankings.
4- You are not Leveraging Recent Strategies like Social Media and Q&A Platforms
We stated how the past couple of years has seen SEO strategies change considerably. What was unique, different, and showed proven results in the past does not work in 2021.
With social media platforms becoming an integral part of SEO, it is high time brands realize their importance. Added to this is the emergence of Q and A platforms like Quora, Reddit, Question Hub, and others.
While the links on these authority platforms are No-Follow in nature, nevertheless, they are considered to be an important trust signal for a website in Google’s eyes.
5- You are Expecting Results from the SEO Strategy in a Jiffy
Like any good digital strategy, you cannot expect SEO to start showing results the moment you pay the agency. Most businesses are often confused between pursuing SEO vs SEM.
While everyone has their favorites, SEO continues to be favored more because of its organic properties and growth. In SEO, you earn clicks by building a solid digital presence and ecosystem.
In SEM, you buy the clicks by paying Google or any other search engine that you are running an ad on. Good SEO needs at least 3 months to start showing some results.
The Final Word
Choosing an SEO agency is probably one of the toughest decisions that a business will have to make. It is important that you speak to them and convey your expectations. You also need to remember that SEO takes time and that you should be patient enough to invest in it. If you would want us to discuss any more specific topics with regards to SEO, let us know in the comments section below.