With over one billion users viewing YouTube, brands need to have a YouTube channel to showcase their products, services, business, or company. YouTube is a powerful social media platform and consumers today are increasingly turning to this platform to find information, share news, and watch how-to content. Your brand should be using this vital digital marketing tool to create brand awareness which untimely can help to generate sales.
Showcase Your Service, Product, or Business
If you are selling a product or service and wish to demonstrate how it can benefit the consumer, using video makes a far stronger impact than just reading about it. By using visual media as a demonstration or instructional tool, people can easily see the benefit. Visual presentations can create excitement, and when your customer is excited, they are more likely to make a purchasing decision.
YouTube is a powerful platform for showcasing your brand’s identity. More and more, consumers are not interested in reading about a product or service, they want to see how it will help them. Visual engagement is a dynamic medium for potential buyers to connect with your brand. Because YouTube has a mobile app, consumers can watch and purchase anytime and anywhere, potentially increasing sales.
Boost Your Search Engine Ranking
When consumers are researching a brand, product, or service, they tend to go to Google as their search engine. In 2006, Google purchased YouTube. When you upload a YouTube video, Google’s search engine will rank it higher than other video content platforms.
When you use good SEO keyword strategies and create consistent quality content that the consumer is excited about, they will be more likely to head over to your website and make a purchase. With higher search engine rankings, your channel will stand out from the competition and it will be easier for people to find your brand.
Build Brand Credibility
A video is a great way to showcase the personality of your brand. People develop a stronger connection with a brand that is unique. Storytelling and adding a touch of humor to your video can create an emotional attachment for your customers. This helps to build trust and confidence that they are purchasing from a company that feels real to them.
Passive Marketing for Independent Business Owners
If you are an independent business owner, YouTube should be a vital part of your marketing campaign. This social media platform is ideal for selling products or services and it can be a powerful way to get people to sign up for a service, to join a franchise, or to join a company where you can become an independent business owner selling their products.
Amway brilliantly uses YouTube to show how to start a business selling their products. They use video for customer testimonials and stories, to show how people can become successful entrepreneurs with Amway, and for online coaching.
As a business owner, you can use YouTube to demonstrate your product or service. You can also use it for passive marketing by sharing news about your business and industry, providing handy tips, and sharing relevant topics related to your business. Have fun using YouTube as a marketing tool.
Most consumers who watch YouTube videos are seeking a solution. Provide one for them! And get to the point. Most people have short attention spans. If you ramble on and on without providing that solution, you may lose your viewer.
For example, if someone is looking for ideas about how to lose ten pounds, and you are a registered dietitian with an online business, provide a video that demonstrates cooking nutritious food. Once they see the video and have a solution to their issue, they may then wish to contact you for your services. Always have a call to action (CTA) as part of your video. Have them subscribe to your channel, invite them to join an email list, or ask if they want to be notified when there is a new video. Invite them to visit your website and create a CTA to make a purchase.
YouTube is a social media platform that is here to stay, and it is highly advisable for brands to create their unique channel today. Share your brand’s story, engage with your audience, and have fun!