Social media can be a reliable marketing tool if you know the do’s and don’ts of the process. Here are social media promotion mistakes you should avoid.
More than 3.8 billion people around the world use social media today. Not taking advantage of this face to market your business on social media on a wide-scale level would look foolish, right?
Well, if you don’t treat your social media campaign with care, you will end up damaging your company’s image and throwing away money in the process. But how can you avoid mistakes if you don’t what to avoid in the first place?
Well, worry no longer! We’re here to give you the top five social media promotion mistakes to avoid! But enough preamble, let’s dive right in!
1. Posting for the Sake of Posting
Let’s face it, coming up with witty posts on a rapid basis is difficult. However, if you post inauthentic stuff because you feel like you HAVE to, consumers will pick up on that and start treating your posts as inauthentic and not worth their time.
To counter this, post on different days and times to keep monotony from setting in. Working to create posts that encourage engagement rather than passivity will also help. For example, ask consumers a question that sparks a discussion about your product rather than talking at them about your product.
2. Not Adapting to the Specific Platform
Let’s say you’re a company like Loanpal and you want to make a five-minute video advertising your services. If you upload that video to your Youtube channel or even Facebook, you’ve got a steady audience who will watch it. But try to upload that same video to shorter-form social media like Snapchat or Instagram and it will flop.
Learn the best format for every social media site you’re on and make content that caters to that specific platform.
3. Not Communicating With Customers
That said, if you put all your social media focus on marketing promotion, it will tank. People want to build a connection with you, not get sold at. Emphasize the values your business holds and what you share in common with your customers.
For example, if you’re a comic book company, ask your customers what their favorite superhero is. Make the effort to “get to know them” so that they can build that essential trust with you and feel like they matter.
4. Thinking One Social Media Promotion Strategy Is All You Need
One of the worst mistakes you can make in the social media realm is sticking to a single strategy and not adapt to the changes you see. Keep up to date on what your competitors are doing and what the hot new keywords are, so you can take what you like to boost your campaign.
Look at all the analytics data you pull in about how your social media campaign performs. It’s a headache, but this way you can catch what isn’t working and stop it before you sink more money and time into it.
5. Start Censoring Stuff
We’re not saying you shouldn’t delete comments made by troll accounts that are scams or filled with profanity. However, if you get into the habit of deleting negative comments towards your brand from your social media posts, people will start to notice over time. As a result, they will perceive your business as elitist and having something to hide, which is a terrible way to build trust.
The King of Social Media
Now that you know the top five social media promotion mistakes to avoid, you’re ready to get out there and climb the proverbial charts! Want to know more about the latest do’s and do not’s in social media? Then come check out some of the other posts on our blog!
So until next time, keep in mind that if all else fails, you can never go wrong with dog videos.