Do you have a large collection of jewelry? Do you know how to make pretty arrangements? Check out these steps to sell jewelry online.
Do you enjoy making homemade jewelry? Are you good at it? Do family and friends request your creations all the time?
If your answer to any of these questions was yes, you might be able to make a pretty reasonable profit by selling your jewelry. It’s an easy process. All you have to do is establish your niche, build your website, and start bringing in customers.
Well, there’s a little more to it than that. You also have to do a little marketing or else nobody will know about your store.
We can help with that. Check out this guide to learn how to sell jewelry online and make a huge profit.
What Are You Selling?
Before you can start your store, you have to have a good grasp of what you’re selling. There are different types of jewelry out there.
For example, fine jewelry is made from precious metals and stones. It’s created in a way that brings attention to how high-quality the materials are.
It’s a lot different than handmade jewelry. Handmade jewelry doesn’t use as many expensive materials. Instead, it focuses more on the unique craftsmanship of the artist.
As you can imagine these two jewelry types bring in completely different kinds of customers. Once you’ve got a good boutique idea in mind, it’s time to figure out your niche.
Find Your Niche
People of every age and gender wear some kind of jewelry. This doesn’t mean that you can market your creations to everyone though. Most men aren’t going to wear the same kind of jewelry that a woman does and vice versa.
Age also plays a factor. An older person may be less likely to buy high-end fashion jewelry unless it’s a gift for a loved one.
Since certain jewelry types work better for some than others, you’ve got to identify your target audience. This will become your niche.
Building Your Website
Now that you know what you’re selling and who you’re selling to, it’s time to build the foundation of your digital business. We’re talking about your website. You can use a marketplace to sell your products.
Using sites such as eBay, Amazon, and Etsy is a great way to get your name out there and get your feet wet with selling. You shouldn’t use them forever though. There comes a time when you have to venture out and make a site of your own.
Ecommerce sites such as Shopify make this transition easy. You’ll have all the tools you need at your disposal to create a unique website that will bring customers to your shop.
After you get your website looking the way you want it to, you’ll need to choose an interesting domain name and link it to your store website. It will make you look more professional and it’s easier for your customers to find you that way.
Add Your Jewelry to the Store
Before you can open your digital business, you’ve got to add products to the store. There’s a little more to think about than simply uploading your jewelry, however. You’ve got to promote it.
First, you’ve got to write up an interesting description of the product. It should persuade the customer to buy the piece while also providing them with all the information they need to know about it.
It’s also helpful for them to be able to see what they’ll be purchasing so each of your products needs a picture. They should be high-quality photos. Don’t snap a picture of the product laying on your bed using your phone and upload it.
If you have the money for it, consider hiring a professional to take the pictures for you. Next, you have to set up pricing. Be sure that it’s consistent.
It should also easy for the customer to see the price. They’re not going to want to hunt all over the page for it.
Lastly, make your site easy to navigate by separating your jewelry into categories. Customers will get annoyed if they have to scroll through several pages to find what they want.
Set Up Payments
You can’t hit that publish store button yet. You’ve got to decide how you’ll be getting paid first. You’ve got tons of options such as PayPal, Square, Apple Pay, and Stripe.
Which one you pick will depend on where you’re located and where you like to bank. Many e-commerce stores have their own payment gateways. For example, Shopify has Shopify Payments.
You’ll also need to put Secure Sockets Layer security in place. It will protect your customer’s credit card information.
Your e-commerce store can figure out what to charge customers as far as shipping rates are concerned but you’ve got to tell it where you’ll be shipping from.
It will cost more to ship to a country that’s different from your own. If you don’t want to deal with that you can set your shipment zone up to where you’ll only be shipping to people in your own country.
It will limit your customer base, but you won’t have to handle any extra fees. After you have this setup, all you have to do is pick up your labels and other shipment equipment. Packaging Fulfillment can have you covered on that front.
Market Your Store
People can’t buy your products if they can’t find you. You’re going to need to do a little bit of marketing to get your name out there. Most e-commerce stores have SEO tools available to help you out with this.
You can also dabble in email marketing, start up a blog, and create a social media page for your store.
How to Startup Your Business and Sell Jewelry Online
Do you have a knack for creating high-quality jewelry? You might be able to make a profit by starting up your own store. It can be a lot of work to sell jewelry online but once you get going, we promise it will be well worth the effort.
Getting your store open is only the beginning. Working to keep it open is another battle entirely. Check out our courses to learn how it’s done.