Visual advertisements are at their highest at this time. From television to digital, every platform allows and prefers promotions in the form of video. With all social media platforms encouraging videos, it is the most popular form of content floating on the Internet. Even the websites that host blogs also allow you to accompany your content with videos.
Most businesses are investing in professional digital marketing services in Austin to ensure effective video creation and quick and high returns on investment. With millions of videos floating online and thousands being uploaded every day, it is challenging to distinguish your work and catch the eye of your target audience. Here are some factors that can help you leap from good to great video promotions.
- Make it personalized for your audience
The biggest difference between a television ad and an online video ad is the range of audience they target. TV ads are often more generic and have a broader target. Online videos on the other hand have a much more granulated target. Apart from the basic demographics of the prospective audience, they also catch their interests, preferences, and passion.
- Relevancy is the top priority
In contrast with television ads, online ads are created with a deep understanding of what is relevant to the targeted audience. Even the placements and run of these ads harmonize with what the audience is into. Instead of being interruptive, online ads are value-addition to the viewers.
- Make the first few seconds count
The reducing attention span of the audience globally is now a well-known fact. People usually switch an advertisement within the first five seconds. You have to hook the viewers out of the gate. You have to use methods like effective storytelling or celebrity influence to grab their attention in the first few seconds.
- Develop close coherence between creators and audience
Take cues from YouTube influencers. These people have built an unprecedently strong relationship with their audience. They serve their fans with highly engaging content every week or even every day which brings them almost into their family. Such a relationship is a boon for video marketing.
- Make adds authentic and realistic
Gone are the days when highly produced videos used to be the benchmark. Today, the rules have changed and realistic and raw videos are turning to be the gold standard. Ads that are more humanly believable and more relatable to the viewers often perform better than highly produced fictional ones.
- Pick the right video format
Video ads online can take multiple formats. You can choose from in-stream ads (skippable and non-skippable), out-stream ads, video discovery ads, and bumper ads. You need to pick the format that suits your goals the best. For instance, you can choose skippable ads to develop leads and non-skippable for brand awareness.
- Include a CTA appropriately
The biggest advantage of online video ads is that unlike television ads you can ask your audience to take action after watching the ad. Although the concept of CTA is not new to the marketing world, it is often missed when creating videos. You can make your CTA as specific as you want for better outcomes.