TikTok is the latest platform that companies should be eyeing to improve their social engagement. That means that if you’re searching for ways to grow your online presence, you ought to join the app that has 800 million users worldwide.
But to succeed on the app, you’ll need some social media marketing tips. That’s where this ultimate list comes into play.
Here are seven ways you can boost social engagement on TikTok. And read to the end for a bonus tip!
The first tip is to collaborate with other TikTok accounts. Networking comes into play even on social media when it comes to increasing an online presence.
If you can connect with an up-and-coming creator to make a collaborative TikTok, you’ll get a lot more exposure so that you can grow your audience. Collabs are great ways to gain followers, and both creators have something to gain from the product.
Be persistent and polite when reaching out to other creators. You’re bound to find someone who would love to work with you.
2- Make Use of Hashtags
There is a science to TikTok, and a lot of it has to do with analytics. Before uploading a TikTok, when you start a hashtag, the most popular ones often show up for you to utilize.
You should also hashtag relevant terms to the content of your video. This will cause your TikTok to show up on pages of people who are interested in that kind of material, further growing your audience.
This means you need to stay on top of your For You page in order to find the hashtags that are being most used. Once you get the hang of that, it becomes easier.
3- Find Your Target Audience
It’s much easier to market yourself when you know who to appeal to. This means you’ll need to identify a target audience.
That can be done by analyzing your followers on your other platforms. If you’re selling a product, it’s likely that you already have an idea of who your target audience might be.
What’s nice is that your target audience is on TikTok; all you need to do is reach them. And it’s not as hard as you might think, because once you know who you’re trying to reach, you can use the right hashtags to get to them.
4- Stay On-Trend
One of the harder but more important things you can do on TikTok is to stay on-trend with the latest sounds and challenges. TikTok trends change on a dime, so being able to create relatable content in a consistent manner will make a huge difference.
This requires a significant devotion of time in order to find out what the trends are and a lot of creativity to get your content to fit into them. It’s not required, but it puts your posts in a better place to get recognized by many people if you choose to use them.
5- Time Your Posts
Along with the more analytical tips, you should also be timing when you upload your posts. There are certain times of day that are better for posting than others, and it will take some research to figure out when to post a TikTok.
On top of that, your target audience might have a better time to upload a video than the general public’s post time. So if you want to go the extra mile, you could also look into when the best time to post for your target audience might be by observing when they’re most active on the app.
6- Bring It
Bringing it may seem like a lot of pressure, but it’s key to developing your presence and boosting social engagement. You need to have something original to your videos that makes them stand out, even while staying on top of the latest trends.
Put your finger on what makes you or your brand different, especially if you’re marketing a product. Ask yourself how you can make videos that capture your most unique qualities while staying relevant to the world’s trends.
This is tough and takes time, so it may take some planning before you get the hang of it.
7- Listen to Your Followers
Finally, one of the best ways for you to grow on TikTok is to listen to your followers, even your followers on different platforms. Before you start your TikTok, you can poll your other social media accounts to see the kind of content your followers would like to see.
You can also make your TikToks interactive by activating the Duet and Collage functions when you post them. And as always, it’s important to interact with your followers by reading their comments as well as liking and responding to them on a daily basis, so they feel heard.
Bonus Tip: Start Strong
Surprise! There’s a bonus tip!
Starting strong on a social media platform like TikTok can be done with the option to buy real TikTok followers. That way, you already have an audience and can encourage others to follow you.
It’s like getting a step ahead because people are more apt to follow an account that a lot of people are also following. That way, you have a following right from the beginning of your account.
Develop your strength by posting content that is consistent with your brand. Provide your followers with videos that seem coherent and are variants of the main theme.
Level Up Your TikTok Social Engagement
And just like that, you’ve got a great list of ways to level up your TikTok social engagement. Whether you’re just creating an account for the first time or are trying to boost the account you already have, there’s something on this list for you.
So what are you waiting for? It’s time to hop on the latest trend by joining TikTok and getting that new content planned out and made.
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