Attracting new clients can be challenging, especially for people who don’t know much about marketing. With the rising competition, both physically and online, most businesses are coming up with various ways of attracting customers. If you are business savvy, then there are multiple ways you can use your business skills to boost your customer retention. Here are eight compelling ways you can use to attract clients to your business.
1- An attractive website and a blog
Having an optimized website for your business is one sure way of attracting customers to your business. How is it so? With digitization, most clients are now searching for their suppliers online. You can customize your website so that it gets seen easily through an internet search. When customers search keywords that correspond with your business, they will come across your website and make queries or buy goods through the website. It would be perfect if you made your website look nice by adding photos of all types of products or services and their descriptions and any other essential information required by clients. By doing so, you will be able to convert online traffic to your business.
2- Have social media accounts
If you still have a business that doesn’t have social media accounts, you lose a lot. Over 3 billion accounts of social media users worldwide prove to be the best clients for any business. Statistics reveal that at least 80% of individuals on Instagram follow brands and celebrities. Social media platforms provide an excellent avenue for creating brand awareness. Besides creating awareness, it helps you interact with your clients, share ideas, and get their opinions. They enable a business to create a bond with its customers. Other than marketing, social media also allows companies to gain traffic without incurring costs.
3- Search Engine Optimization
If you are running your business through the website, you already understand search engine optimization (SEO). SEO uses techniques and strategies to make your website appear on top of search engine result pages (SERPs). If you are running a storage facility, you can opt to use a self storage SEO to increase your website’s visibility. If you optimize your website well, with quality headlines, links, and unique content, it will end up ranking high when clients use such keywords relating to your business. If you don’t have an idea of how to carry this out, you can get a professional to customize your website. Ensure you use strategies that correspond to what you are selling and those that target potential customers.
4- Customer reviews
How do customer reviews attract new customers to a business? Having interaction with your customers is one of the essentials of a business. When you get comments on blogs, websites, or social media regarding your products, it shows customers have tried and tasted your products. You can use such reviews to improve or recommend your services. When visitors read good reviews about your business, they will be intrigued to find out more about your business and may end up becoming your clients. You can also encourage your clientele to use hashtags and keyword friendly reviews to enable your business to reach a wider audience.
5- Marketing campaigns
Marketing campaigns are mainly used by businesses to lure new customers into the business. Before starting any marketing campaign, you need to understand your clients’ wants and how you will achieve the need. With campaigns, you can use keywords and other promotional means to reach the targeted markets, and not anyone else.
Which channels can you use to carry out marketing campaigns? Some of the standards have been discussed above, including social media accounts, SEO, Customer reviews, and physical marketing activities. Using sites such as Facebook will enable you to target potential customers since it gives you demographics concerning your clients. It’s recommended to use the sponsored ads, which can be customized to get the best results.
6- Email marketing
Although it gets regarded as an old way of marketing, email marketing is an effective way to connect with new customers. It is rare to find someone without an email address, even if they don’t have a social media account. Email accounts can reach a large consumer base, with fewer costs and can effectively relay customized messages like offers, deals, and new products.
With an email address, you don’t need to worry about finding money to print flyers, brochures, and even find money to sponsor ads. It gives clients all the critical information they might require concerning your business, including phone numbers, physical addresses, links to websites, and other communication methods. With emails, you can also customize them according to the client’s names and addresses, making them have a personal touch. Emails with names of recipients are more likely to be opened compared to those that aren’t.
7- Create partnerships
Partnerships are one way of attracting new customers to your business. There are several ways you can carry out associations. Some of these include having testimonials from other companies and also posting links to other websites. Through partnerships, you will learn new techniques and methods that other businesses are using, and you will acquire new resources. With such, you will attract new markets and new customers to your business. When you do partnerships, you get mutual benefits with the company you are interacting with. They may benefit from your clients, and you will benefit from their clients too. It’s recommended to partner with businesses selling the same products as you.
8- Be active
After doing all the above to attract new customers to your business, you don’t just sit down and wait for them. You need to be occupied by checking all the measures you have conducted to see if they are bringing traffic to your business. You can’t open up social media accounts and leave them unattended. You need to provide content and update them regularly while answering to customer’s queries and recommendations. Marketing campaigns, especially on social media, can offer insights to check and see where you are heading right and improve.
The above are some of the best ways you can use to attract customers to your business. However, there are some more, including physical marketing and advertising, which you can use. Some of the ways listed above are free and have proved beneficial to any business. Use them keenly and get to see your business grow.