Being an artist today is far more challenging than one can assume. You not only need to have the kind of talent that appeals to your audience, but you also need to invest in top-quality recording equipment, and somehow stand out in a sea of other music creators online. While we’re on the subject, the online world serves as the perfect medium for self-promotion, branding, and marketing yourself, but it also presents some of the greatest obstacles a musician can face today.
In order to genuinely stand out and find your place under the digital sun, and more importantly, earn the respect and attention of your audience, you need to know how to manage your online presence. Here are a few of the most effective steps you can take to grow your personal brand and promote your music online successfully.
Build your YouTube channel
As the most beloved platform for video and audio content today, YouTube allows musicians and aspiring artists a place to reach swarms of curious listeners. Building a YouTube page is not just an option for a musician, but rather a necessity.
However, in addition to merely posting videos and music content on your page, you should make sure you’re regularly present to respond to comments, acknowledge praise from your audience, and of course, find ways to improve your music by listening to the advice and guidance that’s so omnipresent today.
Connect with your other social media profiles
Now that you have your YouTube channel, and hopefully your own website (to which we’ll get shortly), you need to establish your presence online by connecting all the relevant dots: also known as your other social media profiles.
Add Instagram, Facebook, Twitter, Reddit, and other relevant platforms to your daily agenda. Posting updates when your followers are active, and asking for feedback is a crucial way to not just promote your content but build a community around your art.
Improve your content output
You can build and perfect your own unique style, and you can always have that “signature” melody line that makes your music so memorable and recognizable in a sea of other tunes. However, you should make sure that your music is even more alluring and more enjoyable through its accompanying video content. Visuals make your sound all the more shareable, and your audience will be far more intrigued when you use versatile music visualizers to bring your melodies to life.
Use visuals and your melodies to tell a unified story, and then wrap it all up in the kind of lyrics you know people will not just understand, but also easily remember. Memorable content for artists such as yourself extends beyond the sound – so use visual content to enrich your creativity and engage your audience.
Connect with other bloggers and musicians
Networking in the world of music can make all the difference in establishing your presence online, especially if you’re still in the early stages of building your personal brand as a musician. To become a genuine authority and an acclaimed musician in your circles, you need the recognition of your peers as much as you need that of your audience.
So, send your blog pieces to other musicians with their dedicated websites, and join discussions and conversations where your voice is valued. That way, you won’t just promote individual music pieces you create, but your entire persona.
Create your personal website
Nothing can replace your own, personal brand online. As a solo creator, you should build a strong brand identity and a powerful website to match your brand online and to become a hub for all of your creative output.
Turn your website into a comprehensive library of your music, but also a creative outlet for expressing your musical taste, offering suggestions and advice to fellow musicians, and perhaps expanding your services to include workshops and classes. The more interactive you get, the more engaged your audience will be.
Don’t skip Last.fm and Spotify
Online radio is far from outdated. In fact, it’s one of the most popular forms of entertainment for all kinds of audiences, and the most versatile streaming platforms include the likes of Spotify and Last.fm, where you’ll find artists whose music has yet to earn the mainstream spotlight.
Plus, you can use these websites to connect with similar artists, which can lead to a collaboration, expanding your online reach, and of course, more success down the road.
Earn your place in music playlists
Today’s music lovers often stumble upon some of their favorite vocalists and musicians by listening to a randomly-selected playlist on one of their favorite streaming platforms. Some sites allow you to pay for your playlist spot, but others require a mix of existing popularity with promotion.
So, in essence, you first need to build up some interest in your music, and then streaming services such as Spotify can notice your music and include it in one of their playlists. This alone can grant you more listeners very quickly, but it also takes plenty of hard work to get there, so make sure to combine this step with others listed above.
Earning your spot online takes time and consistent effort, so the most important step you can take is not to give up on your art and creativity. With these online outlets and ongoing dedication, you’ll be able to build your audience, establish your music brand, and perhaps even turn your passion into a lucrative career online.