Interstitial advertising on mobile devices is popular with advertisers, but it can be contentious with customers.
Many organizations welcome these full-page pop-ups, which appear like a pit stop on the road to a target webpage, as an effective marketing strategy for increasing conversion and reducing ad-blindness.
The Cost per Thousand (CPM) for interstitial ads is typically very costly, ranging from four to fifteen dollars per thousand impressions.
Banner Ads Alternatives
Mobile advertising can be difficult, especially considering the limited amount of “screen real estate” available.
Interstitials are an appealing alternative to banner advertising and other approaches, which on most mobile devices may not be large or noticeable enough to capture a user’s attention.
Interstitials have proven to be particularly popular among advertisers aiming to boost app installs, with 92% adopting them.
Users may benefit from interstitials as well. Instead of taking many steps, these pop-up ads direct clients to a sales page or a mobile app store in a single click. Despite this, some businesses deliberately discourage their use, saying that they degrade the user experience and engagement.
On the other hand, interstitial marketing can have a big impact on mobile app uptake, sales growth, and conversion rates if done right.
However, this strategy’s efficiency depends on several elements, including the frequency of advertisements, how difficult they are to disregard, and how much their appearance prevents a consumer from achieving their goal.
Advantages of Interstitial Ads
Interstitial advertising, which appears in-between stages in mobile games and apps, has a high potential for increasing conversion rates.
Video, picture, and text adverts and rich media features are examples of these types of ads (audio or other ad elements). Users can also close these adverts, albeit the sort of option available depends on the ad’s content. Video advertising, for example, may not offer an immediate close option, although non-video ads do.
Advertisers gain from having a user’s entire focus, allowing them to promote without interruption. App developers prefer them because they clearly distinguish their app from the ad.
However, interstitial advertising should be handled with prudence. Google has sanctioned interstitial adverts that drastically disrupt a user’s experience.
These include interstitial advertising that must be closed before access to the central content is provided, as well as interstitial ads found on the web and in apps where the ad remains above the fold, and the main content can only be viewed by scrolling down.
Interstitials are an appealing alternative to banner advertising and other approaches, which on most mobile devices may not be significant or noticeable enough to capture a user’s attention.
Interstitial advertising can be highly beneficial when utilized right, but it must be handled carefully. Advertisers must realize that annoyance of a mobile user is dangerous.
The key to success will always be integrating interstitial advertising that improves the user experience, and the mobile user will reward marketers and developers in return.
Which Apps Are Most Suited For Interstitial Advertising?
For apps providing a linear experience, integrating interstitial advertising is advised. The app should have beginning and ending locations, and the ad can be placed between levels, stages, or sorts of content. A game with multiple levels or a language learning program with numerous levels is both ideal examples.
When It Comes To Interstitial Adverts, There Are A Few Options
An interstitial can be added between levels or stages in a game with many levels or stages. This break will be entirely natural for the player; the game will not be stopped, and they will have the opportunity to decide whether or not to click on the ad displayed.
If your app isn’t a game and has multiple sections or pages, you can utilize interstitials after a user has viewed a specific number of pages or taken a certain number of actions. If your app necessitates a lot of tapping on the screen (as many games do), pausing before showing an interstitial ad is advised.
You can display a “Loading” or “Please wait” message during this time. It will give the user adequate time to quit clicking, reducing the number of unintentional clicks. It’s also a good idea to put interstitial advertising in front of the broken page.
A broken page is a screen containing a “Next,” “Continue,” or “Back” button that the user should tap.
How Often Should Interstitial Adverts Be Shown?
Keep in mind that your intent isn’t to annoy the user. You will lose the user and the money you could have earned if your ads bother them too much. Do not show an advertisement every time a user interacts with your app.