Branding on a Budget: 5 Inexpensive Marketing Ideas for Small Business
As a small business, you won’t have a huge marketing budget. Learn more about some inexpensive marketing ideas for small businesses.
Did you know that one in 10 small businesses don’t invest in any kind of marketing at all? Does this sound like your business?
Even if you don’t have a massive budget for marketing, you still ought to be doing something if you want your company to stick around long-term. Read on to learn five inexpensive marketing ideas for small business owners.
1. Ask for Referrals
You’ve probably heard about the power of word of mouth when it comes to marketing. Of all the cheap promotional ideas out there, getting more referrals is one of the best things you can do.
Asking for referrals from existing customers and clients can help you bring in new business and spread the word about your company. It can even be free, as it doesn’t cost any money to ask. You can also sweeten the deal, though, by offering a small incentive (like a discount or an entry to win a free product or service) in exchange for a referral.
2. Create Online Content
When it comes to cheap marketing ideas, online content marketing is another excellent option to utilize. Creating blog content and videos can help you reach a wider audience and educate people who are interested in learning more about products or services like yours. It helps to improve your search engine rankings, too, so more people can find your business’s website (and if you don’t have a website yet, now’s the time to change that).
3. Start an Email List
Consider starting an email list, too. This gives you another opportunity to connect with your current and potential customers.
You can share tips and tricks in your email newsletters or give your subscribers exclusive coupon codes. The options are limitless, and setting up an email list is easy and inexpensive.
4. Join Online Groups and Forums
Don’t underestimate the power of online groups and forums. You can use platforms like Reddit and Facebook to connect with people in industries similar to yours, as well as people who are in need of products or services like the ones you offer.
5. Use Social Media
Speaking of Facebook, make sure you’re using social media marketing strategies to promote your business, too. You ought to have a presence on Facebook, Twitter, Instagram, and other popular platforms. Make sure you’re posting on a regular basis and engaging with the people who comment on or share your posts so you can eventually convert them into paying customers.
Try These Inexpensive Marketing Ideas for Small Business Owners Today
As you can see, there are lots of inexpensive marketing ideas for small business owners that you can try today. There are even free marketing ideas that can have a big impact on your brand awareness and help you bring in new customers. Give these low-cost advertising tips a try today to see what works best for you and your company.
Don’t forget to check out some of the other marketing resources on our site today as well. You’ll find lots of marketing strategies for small business owners here that will help you gain a competitive edge.
