Over 80% of marketers view content creation as a core business strategy. In fact, 60% say it generates demands and leads. Unfortunately, only 43% of marketers have a strategy in place.
Without a strategy, these business blogs might struggle to appeal to their target audiences.
Want to develop your own content marketing strategy this year? Here are a few blogging mistakes you’ll need to avoid.
Get started with these tips today!
Never Gathering Research
You can combine your content strategy with search engine optimization (SEO) to reach more customers online. Google looks for content that matches the user’s search intent, though. If you’re making assumptions about your audience, you won’t create content that appeals to their needs.
Don’t make the mistake of skipping the research stage.
Instead, define who your customers are based on demo- and psychographic research. Then, gather keyword research. Look for long-tail keywords, which are more precise.
What is keyword research, exactly? You can learn more here.
You can use your keyword research to inform your content marketing strategy.
Content That Isn’t Reader-Friendly
Most people only skim written content. If your content isn’t reader-friendly, visitors will leave your website feeling frustrated. Your bounce rate will begin to rise, which can hurt your organic search rankings.
Instead, take the time to improve your content’s readability.
Start by running your content through HeminwayApp.com and Grammarly. Organize your thoughts using headings and subheadings. Shorten your sentences and paragraphs, too.
Never Using Images
You can also make your content easier to skim-read by adding imagery to your content. Images and videos can make your content more attractive and inviting. It can also encourage people to linger on the page, increasing your dwell times.
Use images to explain complex concepts or to better communicate ideas.
SEO can help improve your organic search rankings, helping you generate more website traffic and leads. When writing a business blog, make sure to consider your SEO strategy.
Your target keyword should appear in the:
- Page title
- An H1 header
- Opening and closing paragraphs
- Body text
- Image filename
- Image alt text
- SEO title
- SEO description
Make sure your SEO title and description are interesting and inviting.
Don’t stuff a keyword into the content after it’s written. Instead, write each piece with the keyword in mind.
Failing to Track Progress
Once you use these content marketing tips, make sure to track your progress. Review your analytics to determine which posts generated the most traffic. Then, determine which posts helped you generate leads or sales.
Tracking your progress can help you make informed decisions about your content strategy in the future.
Better Blogging: Avoid These Mistakes Business Blogs Make
Learning to avoid these mistakes business blogs often make can strengthen your content marketing strategy. You can boost your organic rankings to reach more customers online. Start developing your content strategy using these tips today.
Otherwise, consider hiring a blog writing service for a little help!
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