ClickFunnels Vs. Kartra: Which Should You Pick?

Picking from the two leading actors of sales funneling can be such a headache. Albeit; a good headache! If you make the right choice, it’d be worth the stress. So, Clickfunnels Vs Kartra? How do you make the right decision?

Let this article guide you.

However, remember that the two sales utilities remain top-drawer options. That one suits your enterprise more doesn’t render the other ineffective.

That said, let’s get to business.


Clickfunnels Vs. Kartra: Understanding Your Choices

Here, we will guide you through what each platform entails. More importantly, we would compare them under selected attributes.


Clickfunnels, as the name implies, is foremost a sales funnel software. It majors in marketing.

On the other hand, Kartra is a much more robust system – the combination of 11 different tools. Unlike Clickfunnels, Kartra focuses on your entire business. That means it entails marketing, and the routine aids enterprises need to succeed.



If you’d like to judge on the number of users, Clickfunnels trumps Kartra. So much so that Clickfunnels currently has over 100,000 users worldwide.


Incredible eh?

However, remember that Clickfunnels was the first of the two software. Clickfunnels (2014) is four years ahead of Kartra (2018).

Another thing to consider is that Russel Brunson, an outstanding marketer who coined the word “sales funnel,” is the founder of Clickfunnels. Imagine such reputable backing!


Email Marketing

For email marketing automation, Clickfunnels uses a tool: actionetics.

With actionetics, you can gather the preferences of your clients to make sales just with the knowledge of their email addresses. Unfortunately, the feature is limited to premium options.

Instead of actionetics, Kartra uses an AI algorithm that gathers the information of your clients even at a greater degree compared to the former. Beautifully, Kartra’s even award scores and tell you which client will most likely commit to you. The best part: you have access to Kartra’s AI algorithm irrespective of the plan you choose.


Video Marketing

Clickfunnels do not come with an in-built video feature. If you ever need to host a video with your client, you might need to use third-party software.

For Kartra, there is an in-built video player. With it, you can host countless videos with your clients. More importantly, you will get the behavioral statistics of attendees.


You’ll get to know who finished the video, and how long the ones who left stayed.

That way, you can know what message to send to either side of your clients. For those that left your video, you could draft a follow-up message containing the brief of the video they missed.


Checkout Page

Clickfunnels and Kartra share almost the same processes for the carting details. Both software allows you to make personalized changes to their template to suit your needs.

Also, they share similar patterns to manage subscriptions and monitor sales.

Even at that, Clickfunnels trumps Kartra with an extra attribute. It accepts payment from numerous third-party systems.



In the end, only you know why you need either Clickfunnels or Kartra. Nonetheless, if your need tends towards pure marketing, then Clickfunnels.

However, if you want a more robust offering, then Kartra.

We hope that helps!

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