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Email Marketing Trends You Need to Know About for 2020

Do you regularly send your clients and customers email newsletters? Here are the top email marketing trends you need to know about for 2020.

Email marketing is an effective digital strategy that can help you boost your brand. In addition to increasing brand awareness, sending out regular emails can help you boost sales, too. In fact, 60% of consumers say that email marketing influences them to make a purchase.

We receive numerous emails each day. Sometimes, consumers don’t read all of them.

By using these five email marketing trends, you can ensure your emails stand out from the rest.

Don’t fall behind. Instead, using these email marketing trends to boost your brand and your business!

 

  1. Getting Personal

The first step to an effective campaign is to know who your customers are and what sparks their interest. Complete thorough customer research will give you an advantage. Then, you can craft subject lines that draw their attention.

Compel to their needs and interests. What problems are your customers facing?

Personalization will show your customers you care. Try segmenting your email subscription list. Then, create emails that better apply to different buyer personas.

 

  1. Make Sure You’re Mobile-Friendly

People are relying more on their smartphones each day. As you use these email marketing trends, make sure your emails are mobile-friendly.

For example, images shouldn’t extend off the screen. The text should feel easy to read without pinching and zooming.

Make sure your website is mobile-optimized, too. That includes using mobile-first web design trends and accelerated mobile pages. Are your forms easy to use on smaller screens?

These email marketing for wineries best practices can help.

 

  1. High-Quality Content

Email marketing has a median ROI of 122%. Using these email marketing trends can help you stand out from your competitors. By increasing your email open rate and clickthrough rate, you can increase conversions and sales without overspending.

One way to ensure your email marketing campaign is successful is to utilize high-quality content.

First, use your audience research to determine what your customers want and need. Then, create different types of content, such as blog posts, infographics, and videos.

Try using interactive content, such as quizzes and contests, to boost engagement.

You can also use user-generated content, which helps your brand look authentic and unique.

 

  1. Less Is More

Keep it short and sweet. For this email marketing trend, cut down your text. Instead, make sure the copy is concise and clear.

Then, finish the email off with a compelling call-to-action to increase conversions.

 

  1. Artificial Intelligence is In

Artificial intelligence (AI) is becoming more important this year. In most cases, AI involves automation, which allows you to provide the most relevant information to the right audience at the right time. Using AI allows you to learn from past behaviors to determine future actions.

You can use AI to segment your audiences. Then, you can create more relevant messages for your readers. AI can also automate your workflow, optimize your subject lines and body text, and more.

 

You’ve Got Mail: 5 Email Marketing Trends for 2020

Boost your brand and sales! These five email marketing trends will help your emails stand out from the rest. Then, you can keep your audience engaged and eager for more.

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