Many critics of email marketing regard it as dead and gone. But those who believe this are totally mistaken because statistics prove otherwise. As per statistics, by the close of 2017, there were 3.7 billion users in The United States and this figure is supposed to grow to 4.3 billion users by 2022. Clearly, email is very much alive and kicking. There is no need for you to get creative or innovative with the email marketing strategy. You simply need to integrate email with stunning Instagram for harnessing the versatility and power of the most popular social media platform. Instagram has over 1 billion monthly active users.
Marrying Instagram with email marketing proves to be no-barrier for smart marketers who are thinking of boosting traffic, increasing conversions, establishing their brand, boosting brand awareness, and improving the bottom line in this highly-competitive business landscape. This marriage works well by integrating appealing social visual elements into your conventional emails.
Consider Optimizing Your Instagram Profile to Obtain Email Sign-ups
The very first step toward effectively optimizing your email-Instagram marketing plan is to incorporate a completely bulletproof sign-up form into your Instagram Bio, right at the space meant for adding a URL. These forms are capable of collecting quality leads for your business or brand. Please ensure that the forms are having proper slots for capturing information which could help you in understanding consumer buying patterns and overall consumer behavior. Remember to offer incentives for enticing potential customers to enthusiastically fill in the form and provide key information to you. You can also buy real Instagram likes to boost your brand recognition.
Provide Relevant Content & Pamper Your Leads
Once you are able to grab some leads, it is mandatory for you to try and understand their preferences. You must do your homework and do adequate research on practically every aspect of your new leads right from the very beginning. You must pay attention to factors such as gender, location, interests, recent purchases, patterns, and even buying history before nudging them subtly towards a sale. Even though making a sale would be your ultimate aim, ensure that your leads get a good experience in the process.
Drive Sales through Email Lists
As you witness an uptick in registrations, you can take the engagement up a notch by sending deals, offers, and newsletters straight to their inboxes. Spamming them with cluttered advertising is a sure-shot way to fail miserably, so you should be adding value with your emails by serving interesting, well-made, useful content that keeps them engaged. You have to gauge what is important to your target audience and seek to provide it. Your Instagram leads might easily miss posts or stories, and the newsletter is a great way to keep them updated. This also helps you stand out from the rest of their feed and spice up your relationship with your customer base.
Customers are important, and if you do not keep them engaged, they are extremely likely to find someone else who does and jump ship. In the age of the internet, it is ridiculously easy to address and reach out to all your customers in a matter of moments. Send them content that reminds them of you, builds a rapport, adds value to their lives and keeps them coming back for more.