In recent years, there have been some highly creative funny advertisements that have been devised and put together by gambling companies that have resulted in not only raising awareness of a particular brand but also increasing registrations.
Arguably the best have been created by the biggest brands in the industry that have the budgets to do so and below we have explored some of these. Read on and see if you recognize any!
Coral: Carly and Farley
In what was an almost ridiculous demonstration of satire back in 2014, this was filmed featuring duo Carly and Farley as Fish and Chip servers based on a van. The premise of the advert was that both of them would reel off the best bets and offers to customers from their van and at the end of it a customer would ask “what’s the catch”, to which Carly would replay with a grin, holding up a fish saying “haddock”.
This subsequently went viral across multiple social media platforms as well as having a successful television campaign. If you are looking for some of the best bonuses for your online casino experience, meanwhile, you can find a range here via this link – you just might find your own ‘catch of the day’!
Ladbrokes: Football Cafe
Arguably one of the most popular gambling adverts of the last few years, it is fair to say that Ladbrokes were definitely onto something here with this. It featured four charismatic football quartet Ian Wright, Lee Dixon, Ally McCoist, and of course Chris Kamara, dressed as workmen having a cup of tea, engaging in ‘laddish’ banter discussing who will win the Premier League and criticizing each other’s opinion.
The capper is that when Dixon says ‘Newcastle’, the female waitress says “Newcastle, you lot know nothing these days!” to which he is then ridiculed mercilessly. Wright who was advocating Liverpool says “I might go put a bet on”, to which the camera pans to a Ladbrokes betting shop across the street.
Victor Chandler: Paul Kaye
Now known as BetVictor, when it was called Victor Chandler, the company cleverly used Chandler as one of its main protagonists as their face of advertising and the founder forged an entertaining and comedic on-screen relationship with comedian Kaye. As a result, the company created some of the most ridiculously hilarious adverts in the industry at the time. One such includes Chandler relaxing in the hotel garden of a golf resort, with Kaye crashing through a hedge in a golf buggy asking Chandler what the best bets were. Kaye would say “go on Victor, butter me up!”, while grabbing some bread and using his finger to put butter on. All of these adverts ended with Chandler saying, “go to the app and find all of the best bets”.
Paddy Power: Husband Removal
Never too far away from controversy, the Irish betting company has become masters at creating some of the most hilarious and often opinion garnering television adverts over the years. Perhaps one of the milder, yet cleverer and funnier adverts was their ‘husband removal’ ad campaign. It featured a wife wanting to invite her girlfriends over to play bingo, but complaining that her husband was in the way. The advert would then progress to a ‘husband removal’ team making their way into the house, tying the husband down into the chair, and then launching him through the window into the back of a van.