Take note from Google, the best April Fools’ Day pranks from brands are ones that make fun of itself.
In an obvious spoof of its self-driving cars, Google Netherlands launched a parody video on Friday highlighting its new product: self-driving bicycles.
Although the clip is simultaneously poking fun at America’s car culture, self-driving innovation and the Netherland’s bike culture, it’s not unconceivable and could easily be the norm one day.
This spring, Google is introducing the self-driving bicycle in Amsterdam, the world’s premier cycling city. The Dutch cycle more than any other nation in the world, almost 900 kilometres per year per person, amounting to over 15 billion kilometres annually. The self-driving bicycle enables safe navigation through the city for Amsterdam residents, and furthers Google’s ambition to improve urban mobility with technology. Google Netherlands takes enormous pride in the fact that a Dutch team worked on this innovation that will have great impact in their home country.