The global blogosphere continues to grow steadily with the current number of bloggers totaling 31.7 million. But this is still a small drop in the ocean considering that there are almost 3.5 billion internet users to date. The corporate world is waking up to this reality, opening up endless opportunities for blogs to thrive.
Are you fully capitalizing on the influence you have as a blogger? 60% of consumers who read a product-related blog proceed to buy the said product. However, to get there you need to know how to grow your blog for you to be able to consolidate a sizable audience.
Here are some of the tried and tested tips on how to successfully create and manage a blog.
1. Content Is King
The phrase “content is king” almost sounds cliché by now. Yet, there will never be any growth on your blog until you begin publishing the right content. You might need to be intentional as you create your blog to ensure you develop content based on your target audience and the social trends. Without useful and consistent content, it’s highly unlikely that you’ll grow your blog.
Your first real task should be to figure out your target audience. Different audiences appreciate varying content. Is your content useful to your audiences?
However, for you to publish useful content, you must also do your homework. You need to monitor social trends to produce newsworthy content. With search engine options such as Google, it is easy to assess top-ranked trends, then build your content on that premise.
Most blogging for beginners approaches assume that content equals text. If you are wondering how to grow your blog, you need to focus on quality over quantity. Crave-worthy content is all you need to grow your blog.
2. Speed Is of the Essence as You Learn How to Grow Your Blog
Nothing is more frustrating than a slow website. Page speed is among the key determinants of google ranking. As such, you won’t be able to grow your blog to the levels you desire as long as your speeds are limited. Google uses algorithms that rank pages with high loading speeds higher than the rest.
Are you looking to rank your content higher on Google? You may utilize tools such as PageSpeed Insights to assess your website’s performance continually. One of the easiest ways to ensure your speeds are moderate is to improve server response time.
You want to ensure that your visitors don’t waste as much time waiting for your content to load. If you can, it would also help to use a content distribution network.
3. Know Your Way Around Keywords
Search engines use keywords to determine what you are about and who to send to your blog. How well you use your keywords determines how probable it is to grow your overall traffic. You need to narrow down your topics using search engines to ensure that they attract as much traffic to your blog as possible.
As a blogger, you also need to always try and identify keyword opportunities for your blogs before you can determine a target. Once you identify the keywords that will likely bring in the relevant traffic, it will only be a matter of time before you begin to experience massive traffic.
4. Make Your Blogs Engaging
It’s one thing to have fresh content every day, but it’s another to ensure that such material is engaging. You need to ensure that your content is easy-to-read and digestible.
You should consider keeping your paragraphs short. Most successful bloggers are keen not to scare off their readers with lengthy blocks of texts.
If you’re wondering how to grow your blog, it will help to consider using subheadings. Headers and sub-sections help you divide your information into sections that are easy to follow.
5. Building on Your Call to Action Is Key
Most bloggers have trouble consolidating their return visitors. The conversion rate is what matters in the end for any blogger. Nonetheless, if there are very few readers willing to follow, like, or subscribe to your content, you’re likely missing the mark somewhere.
Often, the problem is with your call to action. You may be doing a lot with your content but fail when it comes to your call to action.
You need to always finish your blog with a strong call to action. This may include an invitation to like, follow, or subscribe to various platforms that promote your content.
6. Make Social Media Sites Your Partner
Social networking is a big deal today. With close to 3 billion active social media users in the world, no level-headed blogger would wish to disregard the impact of social networking sites.
It’s easy to incorporate your blog content into the various social media platforms. This would be a critical first step toward growing your blog to new heights. Twitter, Facebook, and recently, Instagram can be ideal places to start.
You may consider sharing your content on these platforms, then requesting your followers to read more of the content on your blog.
7. Build a Fan Base
For your blog to grow, you need consistency. Unfortunately, it’s not always easy to attract new followers daily. For you to keep afloat, you need to have loyal followers who you can rely on to push your content.
It’s this fan base that will advocate your content by sharing, reposting, or retweeting. You may decide to give free webinars or any other free but useful content to your loyal fans as a way of keeping them on board.
Remember, blogs are all about numbers; having a bird in the hand is critical before going all out to hunt for more.
Once you have a solid fan base, you can then proceed to make money with pay per click advertising. Blogging is the next big frontier for digital marketing, nevertheless, you need a stable blog to get there.
The Tide Is Shifting and You Need to up Your Game
The only constant in life is changes. The blogosphere is shifting as bloggers seek new ways of growing their traffic streams.
If you are wondering how to grow your blog, the tricks above can help you build traffic and gain traction. With more traffic, you’ll be sure to reap financial benefits as a blogger.
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