How Can A Marketing Major Contribute To Healthcare Sector?

Our teenage period stress is mostly revolving around career ideas and their probability of success. Are you someone who has an equal interest in business and healthcare and unfortunately has to choose one of them? Did you know you can have a business career in the healthcare sector? Ever thought about being a healthcare business analytics? Then look no further; we have all the reasons you need to land on this career path.

Healthcare is now relying heavily upon data analysis and digital transformation. From 2021 onwards, analytics solutions will be the topmost priority for the health CIOs, primarily since the information system regarding health seeks to reel in Big Data to provide better healthcare, prevention from diseases, and work in all areas of care.

Thus, we will emphasize in this article the most pursued profession and why you need to go for it fearlessly.

What Is Healthcare Analytics, And Why Is It Important?

In simpler words, healthcare analytics is an analysis and collection of data in the healthcare industry to gain support in decision-making and insights. Healthcare analytics can get used for both micro and macro levels to effectively rationalize operations, lower overall costs, and improve the patient care facilities, be it clinical data, medical expenses, pharmaceuticals, and patient behavior.

Healthcare data is most complicated for any industry; that’s why you need a professional to handle this profession. From monitoring the vital signs to electronic health records (EHR), the data does not only have to come about from various sources but has to also follow through the government regulations.

It seems like quite a delicate and strenuous process that requires connectivity and higher levels of security that only an immerse analytics solution can furnish.

No matter what the industry is, a reporting solution and Business Intelligent (BI) can improve the efficiency of the operations significantly, lower down the costs and simplify the process via measuring and grasping KPIs to identify the opportunities and help in decision making. Whether the person is a supplier, payer, provider, or patient, the value of data can lend a hand to anyone.

If you wish to pursue this as a career path, then for program details of healthcare analytics—you may gain insights.

In a nutshell, just like any other business analysis position, healthcare business analysts have to mainly depend upon their financial management skills and critical thinking skills to ensure the healthcare business is both profitable and productive. These are some of the everyday tasks for a healthcare business analyst, according to the Bureau of Labour Statistics (BLS).

  • Organizing and collecting data on facility expenses
  • Working alongside the medical staff to understand the equipment, processes, and critical services
  • Searching for opportunities to improve procedures and reduce operating cost
  • Analyzing and looking through financial data to minimize the expenditures and increase the revenue
  • Creating presentations as well as detailed financial reports to help in decision-making for the executives
  • Providing recommendations about organizational changes and new processes to maximize spending

We have listed down seven reasons why you should pursue your career in this field.

1- You Love To Work With Numbers

Numbers serve as a best friend when it comes to this field. The recommendations and reports are entirely based on the cold hard facts which only numbers can provide. So if numbers trouble your brain, then you better steer clear.

2- Data Does Not Scare You

Just when you thought you passed by numbers, you realized it’s the data you need to be worried about now. Your job would be to look through massive raw and pure information, translate them, and come up with meaningful conclusions about the moves the healthcare business needs to make.

Don’t panic; the data is not entirely raw. It has been processed a little and sent to you, but still, it is raw, extensive, and dense to a certain extent. Makes sense? Yeah, okay, let’s move forward.

3- You Get To Act As A Leader

Have you ever wished to lead a team of people in accomplishing goals and tasks? Good news for you, your wishes have been answered. Being a healthcare business analyst, people would turn to you for guidance and insight. Don’t have to play around with it; it is a significant job that comes with huge responsibilities. It’s no child play advising the healthcare executives about playing the next move and winning checkmate!

If you like all that attention and being in command, then this is the right field for you.

4- Mastering The Use Of Computer

Some of us act like a sloth in front of computers, but some people use it like a pro.

A healthcare business analyst does a lot more than analyze reports; as mentioned above, you get to extract raw data by using programs and algorithms which you would either receive from others or write them yourself. It is where your computer skills come in handy.

5- No Worries Regarding The Job Safety

It’s not easy for a healthcare business analyst to get outsourced from the job due to the roles and responsibilities. Every business, including healthcare, requires a professional who understands and knows how each department of the company operates. Since you are then professional, you don’t have to stress out about being replaced or becoming redundant.

For your information, a job as a healthcare business analyst is growing high and in demand; therefore, you will come across various opportunities in the future.

6- Rewards

You are not just a regular business analyst, no, you get to be one and work in the healthcare sector, too. Since that is possible, you get to play a part in helping out the people just like any doctor would, which gives you great self-satisfaction.

So, if you are someone who also enjoys helping people in some way, this is the right job for you.

7- An Appealing Career Awaits

Let’s face it, every career path you look at, in the end, it all comes down to money. How much would you earn? Are you going to earn enough to make a living? Having just a bachelor’s degree in this field can get you around $83,610- $88,740 per annum, which is like $40.20 – $42.66 per hour with a job growth rate of 14 percent every day.

However, a master’s degree can add up to the digits.


It will get you a long way to reach up to the point when you are self-satisfied with your career just as it would with any other career path, there is never a shortcut to hard work. If you have now made up your mind, then don’t waste a minute and apply, they need a healthcare business analyst like you in the future. With all the necessary degrees and certifications in hand, you will be all set to contribute to the chain of progress and development.

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