The Coronavirus is etched on every individual’s mind, and by now, there seems to be none who is not remotely affected, Man and businesses alike. And Digital marketing is no exception.
Intentions are noble; therefore, not too much on the downside of the pandemic or the disadvantage of digital marketing. A quick look at what could propel and bring the right balance for the digital market to look up in the coming days could explain things better.
Social Media, Setting a Community
Social media has been riding a high horse and will continue to do so. People connect here on the various platforms to set a community with the like-minded where a platform for the exchange of information needs to be continuously maintained.
Are they related to COVID -19 or remedies to pull out of the tight situation, get answered here, and more? So, Social media interaction platform is here to stay and deliver marketing trends even better.
Content Marketing Will See a Major Shift
As the requirement from brick retailers shift to online retailers, with more and more people forbidding themselves from leaving the confines of home, Content marketing pepped up with content writing is likely to undergo a sea change in pandemic times.
Content that promotes mental health benefits and physical fitness is most likely to fetch maximum response. Therefore, brands should reconsider working with only those content creators who generate empathy in COVID Times in translating the brand message.
The brand message should creatively explain to your target audience by a trusted partner. Optimism is the paramount concern of the content writers in a tumultuous time. The need is to be more conscious of more and more content for marketing gets digitized
More Increase in Online Activities
With traditional marketing going for a toss, locked home firms are likely to spend less in out of home advertisements like kiosks and BillBoards. The more significant spend is now on online, digital ads instead. Already, the TV revenues show a decline as the programs take a hit, filming, in social distancing times.
TV serials and news and sporting events that hosted sponsored programs take a back foot. They replace selective channels and advertisements that take a coveted place on digital platforms. However, the flip side is; locked in, TV serials receive a fillip for more projects and hence more advertorial revenue, the situation needs awaiting and observing!
Online marketing takes precedence
COVID -19 impact is a surge in online marketing when shops outside are closed to the visitors for more than long, and buyers are extremely stressed working 24*7 from home, without defined hours of work, resorting to online shopping as respite. Students may seek digital marketing assignment help available online at various academic service providers. Assignment writing services are gaining increasing popularity these days.
Therefore, a considerable increase in online marketing has already taken over general shopping where brick housed retailers have to take a cut in price in their stocked warehouse or resort to online shopping also through WhatsApp for their coveted customers. Many products, masks, PPE kits, medicines, office stationery, pet food, home supplies, handwash, cleaning supplies, and many more, have seen a surge phenomenally.
A Huge Surge In Digital Advertising
Since online marketing takes precedence and all aspects of marketing have been reduced to a palmtop — holding your mobiles — there is a surge of advertisements on digital platforms like Facebook, Instagram, and more. Also, the research from the Dentsu Aegis Network supports the stand of digitally going big, online. Consumers are more likely to be online than offline. There is a likelihood of a surge of advertisements as leaving the four walls is a tough call in the next six months.
Social Opportunities Look-up
People in pandemic times are so mentally exhausted, quarantined, and devastated by the state of affairs, checking the phone for news updates has become a norm for all generations from Millenials back to Baby boomers. All have resorted to social opportunities and interaction only via media the mobiles at hand. Mobiles and social platforms available have provided a fillip for social opportunities from selling products to buying to arranging all and sundry activities.
Social Opportunities Increase Media Ad-Spend
Due to increased use of social opportunities on mobiles, the media advertising spend across social platforms is probably going to travel up manifold. The self-isolation finds space only doing digital buying online. Therefore following social media is already a routine that will get further personified within the next few months during the lockdown. The demand for permanent advertisements is already up by 25 percent. And a 75 percent surge in Instagram# ad posts et al. immediately.
Digital Strategies Face Teething Issues During Shift
As the demand for marketing burgeons, it opens new vistas of challenges for the brand managers online. The programs take a shift from the earlier trends. And they can not be summed in a few lines; the planning runs in pages as the problems are real and need strategic thinking for:
-Managing changing requirements of customers
– Providing clear visibility to brands
-Creating a new redefined content for it
-Budgeting the plan after a revamp
-Peoples’ resources to new initiatives need realigning
-Effectively processing new requests from customers
-Increasing focus on customer satisfaction
-Managing a remote distributed marketing team
In response to the crisis, more innovative brands have tried to spot and pursue opportunities within the online sphere. Recent research shows that 61% of marketers are reworking their short-term strategies to adapt, while only 9% are making long-term changes. It also indicates that while things involve some quick changes to enhance survivability, long-term goals remain an equivalent challenge. It requires an online presence, increased exposure, and engagement with content centered around mental health and keeping healthy. These are naturally going to be of interest to consumers at this time. In short, on summing up, digital marketing is impacted due to Coronavirus. The need of the hour is to specialize in long-term strategies, like content marketing and SEO ahead.