No one is surprised anymore that every business thrives when it’s online. Accounts on social media are only a part of this new digital business world. One of the most important aspects is a professional website. It allows potential customers to get familiar with the company, its offer, and any advantages they might gain. Creating a professional and interesting website is one thing, but attracting Internet users to visit it is another. Here are some tips on how to appeal to potential customers.
Making a website attractive is a process that starts at the very early stages. This means that long before your site goes online, you should think through some issues that will influence how your web page presents itself. The first step is to identify the path that might lead any Internet user to your website. It’s also called conversion path. If you correctly identify it, you might influence how potential customers engage with the site and create a page that will answer all their needs.
What exactly is a conversion path? It’s a process, step by step, that a user takes and that might end with their activity on your website. It usually starts when a person has a problem or a need they want to satisfy. They most often turn to the online world. They use search engines to enter a given phrase. If you properly take care of your website, it appears high in search results. They click on the link because it seems a solution to their problem. From here, it’s crucial that a site engages the users, but it’s a different topic.
Another step in setting up an attractive site also takes place before launching the web page, and it is creating buyer personas. It might seem complicated, but it’s simply a process of developing a personal profile of an average customer. In order to do that, you need to answer a few basic questions. Determine your average customer’s age, occupation, what can appeal to them, how they prefer to communicate, what are their everyday challenges. It might seem like an unnecessary step that in no way translates to the actual increase in customers’ interest. However, buyer personas might be truly helpful in creating relevant content and the right structure of the web page.
A crucial factor that influences your website’s image and how it is perceived by Internet users is SEO – Search Engine Optimization. This is a broad topic that deserves an article of its own, but it’s important to mention SEO when talking about the attractiveness of a website. Internet users tend to choose and trust those web pages that appear high on the search results list. Such sites seem more professional and trustworthy than others.
If your site appears low in search results or does not appear there at all, it’s more likely that the majority of potential customers will be avoiding it. If you want to attract people instead of scaring them off, invest in SEO strategies.
Depending on the industry your business operates in, a good way to attract people to a certain website is by offering them some kind of reward. It might be anything your target audience might like. On sites offering a possibility to play in an online casino, a frequent reward is a reload bonus for regular players. When Internet users see a site like VegasSlotsOnline that offers access to casinos with such bonuses, they are more eager to enter the link. On the page, they will find trustworthy content, which will make them stay or even turn into loyal customers. If you are running different types of business, e.g., an online store, you might reward and encourage visitors with a discount.
Social media accounts are important, as was already mentioned at the beginning of this article. We said that they are not the crucial element of business success online, but they might help in creating an attractive website. If you create buyer personas, as was explained a few paragraphs earlier, you will know which social platform would be the best choice for your business. After creating an account, it’s vital to keep it running. You might use it to promote content from your website, e.g., blog articles. Speaking of which – running a blog is very effective in attracting new visitors to your web page.
If social media users are familiar with your website through other platforms, they will be more likely to enter a link when they see it in search engines. Even if your site is not in the top 3 of the results.
Creating a website and then launching it online is not everything you need to do to ensure your business’ success. A web page that does not seem attractive to the potential customers will rarely be visited and as such will fall in search results, ending the downgrade cycle. Take care of it from the very beginning, and you will certainly not regret investing time into this.