Instagram itself is a powerful and proven platform to capture the attention of literally hundreds and hundreds of millions of people – but converting your followers into paying customers is a tough task, especially if you aren’t sure of how to take all of your Instagram traffic and converted into web traffic and customers that you can actively market to from here on out.
Thankfully though, converting your Instagram followers into an email subscriber list is one of the easiest processes you could go through as a savvy online marketer today. By getting hold of your prospect’s email information you can market to them as often as you like at next to no expense whatsoever – and converting them into paying customers from there becomes almost effortless.
Let’s dig a little bit deeper into everything you need to know to convert Instagram followers into an email list ASAP!
Use the right bait
The easiest way to get your Instagram followers juiced up about joining an email subscription list for your business is to simply offer them some kind of “bait” that they are going to be really, really excited about.
Oftentimes this can be something as simple as exclusive content nowhere else available, but from time to time you have to actually create sharable Instagram content (a book, course, or video series) or even give a discount or free products/services away to entice people to enter and give you their email information.
Really think about the bait that you all for, though. You don’t want to try and “lowball” your followers, as it will send the wrong message that you don’t really care about them other than as potential prospects. Make your bait valuable and you’ll get the kind of reaction that you are after – and that incentive (no matter how costly to you upfront) will almost always pay off big time later down the line.
Fulfill your “bait” only after they give you their email on a landing page
A landing page is a simple single-page website that you create specifically for your email list, a clear, concise, and tight little page that does one thing and one thing only – collects email information from your Instagram followers.
Make sure that this is the first hoop your followers have to jump through before they get hands-on with the bait that you have to offer. Once you capture that email information you will be able to plug it into your email marketing software, fire up your autoresponders, and really rock and roll from there!