Venturing into the hair and beauty business is always a lucrative investment. However, when getting started, finding clients that would appreciate your services can be quite frustrating. This is because you have not established any trust with people and they have no idea of the quality of your services.
This is why you need to invest in marketing your businesses as much as you possibly can. One of the most efficient ways to market your business is by using social media platforms. These platforms provide the perfect opportunity to get in front of different people around the world.
However, to take full advantage of this, you need to do a few things to ensure its effectiveness. These things include:
Having a Complete Social Media Profile
What kind of information is displayed on your profile? Is it easily understood? It is important to keep in mind that different people will access your profile. Both learned and illiterate which means you’ll have to stick to easy to understand terms.
You’ll need to include your physical address, name of your salon, and a phone number that people can easily reach you for any inquiries.
Make sure that your profile picture and cover photo are professional pictures of your salon. This will give your page more personality and help people identify better with you.
Including an about section is also very necessary. It should have a back story of how and when your salon was started. Also, include what you hope to achieve and the services you offer.
Get to Know Your Audience
Who is your target audience? Why would they be interested in your salon? How can your services help solve an existing problem? These are some of the questions you need to ask yourself to ensure you are on the right track.
Knowing why people would be interested in your salon will help you give them more of that and attract more clients. Also, having actionable solutions to problems experienced by your target audience will help build authority.
The fact that people can turn to your salon for specific services will help you stand out from the crowd. It will also help you serve your clients better.
Provide Useful Content
Content is one of the main things that brings people on to social media platforms. Many businesses have seen the power of being creative with their content.
This is why you need to embrace it to give people a reason to follow you and keep coming back for more. Remember, your content needs to impact your followers’ lives in some way.
Don’t keep talking about your salon every time. Post different kinds of content that will show variety and keep your followers engaged. Here are a few content ideas to consider
This is one of the best ways to lift people’s spirits. They may be having a bad start to their week or just a bad hair day. Posting such quotes will give them a reason to keep going.
What does one do to get rid of dandruff? Which products should I use for my hair type? These questions are running in the minds of your audience. Create posts that help answer them in detail.
As a business, there are other people out there looking up to you to give them a little guidance on how to get started.
You could include information about different manufacturers and private label hair products. Such information will be very useful to anyone thinking of getting into the haircare business.
Transformation Pictures and Videos
You should show before and after pictures of the hairstyles you create for your clients. Doing this will give your audience an idea of your level of skill and help them decide if they want your services.
Given that this is too much information, you should consider distributing them to different social media platforms. Post some on your Facebook, Instagram, and Twitter to ensure that you’re organized and your audience can gain access to exactly what they want to consume.
How often you post this content is up to you however you should aim at being consistent with the days and times you post. This will help keep your salon at the top of people’s minds especially when they need your services.
To make it easier, you should consider using content planning tools and scheduling apps like Hootsuite, Planoly, or Later. These apps come in handy because you can schedule your content for a certain date and time. When the date comes, your posts will be published on the respective social media platforms.
Engage With Your Audience
When people comment on your posts, try your best to be interactive and reply to their criticisms, opinions, questions, and compliments.
This goes to show that you care for your followers which will help people trust your services. You’ll find that you get more clients the more you keep improving on your people skills and customer services.
Social media marketing is suitable for any venture including your salon business. However, its success is highly dependent on your practices. Be sure to be professional, have a clear authoritative presence, and provide information that impacts people’s lives.
Give yourself time to get the hang of it then once you have, you can experiment with different marketing approaches on social media.