Are you trying to get more people to click on your website? If yes, you should check out our website improvement guide here to learn how to increase traffic.
It’s a sad fact, but it’s true: 20% of small businesses fail in their first year. Whether from a lack of traffic to their website or the lack of a thought-out advertising campaign, these businesses are forced to abandon their mission and shut down.
Luckily, if you’re a business owner, there are ways that you can ensure that your startup won’t meet this fate. With a little website improvement, research about backlinks, and an understanding of organic keyword trafficking, your website is sure to succeed.
Read on to learn some ways to advertise your website to millions and get all the clients that you’ve ever dreamed of!
Have a Strong Brand
Before purchasing any other technology to promote your webpage, you’ll want to make sure that your brand is as strong as possible. This means having a memorable name and a brand logo that’s simple and easy to visualize. Having a logo that people connect to inspires brand loyalty, meaning that your business will get a higher percentage of repeat customers.
To make this happen, understand trends in advertising for 2020. Minimalist logos are all the rage right now- they’re memorable and easily recognizable. Think of a simple image or icon that represents your brand and what it does. Like the Nike checkmark or the golden arches of McDonald’s, your goal should be a logo that people recognize no matter the situation.
You also are going to want a strong, short slogan that summarizes your brand’s mission. What do you value? That should be incorporated here. What do you sell? Make that clear from the name you choose and the slogan you add to your brand.
Know Your Target Audience
When creating a brand, it’s crucial that you have a target audience in mind. This isn’t only the case when working with logos and brand names, but also when targeting your advertisements. If you’re selling fishing products marketed toward middle-aged dads, your marketing strategies are going to be significantly different than if you’re marketing prom dresses for high school girls.
Make sure that your website is appealing to the people who you most want to reach. You don’t want a color scheme or textured background that immediately turns away those that you want to draw in.
Additionally, make sure that the design of your advertisements is appealing to your target audience. You need to put it in a place where they’re going to see it. That’s where trend analysis and advertising software come in handy. You’re going to want to figure out where the best websites to show ads for your business are. This can be a challenge, but luckily the internet makes it easier than ever.
Analyzing trends to see the demographics of who clicks on your webpage has never been easier than it is today. Software for data analysis (like Google Analytics) looks into multiple factors to see who’s coming to your webpage. It allows you to see the main age ranges, genders, and locations of the people who most click your webpage.
In software for trend analysis, you can also target people who type certain organic keywords into search engines. This means that when people search for something relevant to the business that you provide, your page will show up as a result. Ads for your page will appear at the top of the search engine (or in the sidebar) for these consumers, allowing you to be seen in a place where a competitor page otherwise would have been.
Use Google Ads
After you’ve looked into the trends as to who’s searching for your webpage, you’ll be able to reassess your target audience. Maybe you’re reaching a demographic that you’ve ever expected. Great! You shouldn’t necessarily change the look of your web page- it is, after all, what’s been drawing this audience in. But perhaps you should alter your advertisements to reach audiences like those who you’ve been receiving clicks from.
That’s where Google Ads (or a similar service) comes into play. With Google Ads, you can ask for people with certain demographic information to be targeted with your ad. You can also look into the trends of those who’ve clicked on your page, see what organic keywords they’ve searched often, and add these keywords to the list of those you’re targeting the ad to.
Check Your Backlinks
Checking backlinks is also crucial to your success as a marketer. A backlink is simply when one site links back to another website (usually one offering a related product or service.) These backlinks boost your organic trafficking by targeting those who have searched for a similar product and found a website for what they need. When they see your link, they may realize that they need your services, too!
Backlinks are valuable to search engine optimization (SEO) because they’re a vote of confidence from one site to another. You can see where your backlinks are online with the best backlink checker out there. Definitely give it a look, because backlinking is a strategy that can really boost your visibility.
Get an SEO Package
The best way to get more backlinks- and the best way to get more visibility in any search engine- is to purchase an SEO package. SEO is a way to get the keywords that are most associated with your webpage associated more closely with you. By using these keywords, your organic traffic will shoot up in search engines. Your ads will also be targeted more easily to the audience you want to see them.
More Website Improvement Ideas
While there are a lot of ways to boost traffic to your webpage, there’s no need to get overwhelmed going through every last method. As long as you have a good brand and analyze trends to your webpage before getting an SEO package, you should be good to go.
Now that you know some of the best website improvement ideas to boost traffic to your business’s web page, it’s time to learn more ways to market your services. Check out the ‘marketing’ tab on our home page for more ideas on how to advertise for your business and get the word of your services out there.
Go get ’em, tiger!