How to Improve Google Ranking by Using Free SEO Tools?

If you have always wanted to get your business at the top of search engine results, you can be assured that you are on the right track. It is the day and age of online searches and answers. Hence, every business needs to research, evaluate, and implement ways of getting high Google rankings to appear on the top of any relevant search. It is easy to get this done with the help of some free SEO tools. These tools can help you in increasing organic traffic by making specific amendments to your website. You can further hire SEO Company to interpret this information to be used in your business strategies.

Here are the top free SEO tools that you can use to improve your website’s Google ranking.

• Google Trends

Google Trends is a keyword tool that helps you in observing how searches done by people tend to modify over time. People use different words for the same kind of query, so you can easily compare words as well as phrases to understand which the best combination to target is. Suppose you run a store in Hyderabad and are looking to increase merchandise sales. If people search for merchandise online in Hyderabad, do they mean merchandise to be bought online or merchandise stores contact information online? You can compare these alternatives using Google Trends.

• BrowSEO

This tool helps you get a reflection of your site from a search engine’s point of view. It helps you in stripping your site to a basic level without the presence of any special features. It displays useful SEO information that can help you understand the areas of improvement and action to take upon them. You just need to enter the URL of your website on this site and you can get to see the website in its most basic form.

• Screaming Frog

This site helps you understand SEO roadblocks and charts out the problem areas. The tool helps you track any missing links, the presence of oversized files, duplicate pages, missing metadata, etc. This is practically like an SEO audit, which you would conduct using services from any SEO company. The results then need to be used to improvise the website and also some of the SEO strategies.

• GTmetrix

If you wish to know how fast your website is able to load or if there are any specific pages on your website that take a longer time to load, you can check this on GTmetrix. Slower site loading and even sluggish speed of any page could lead to roadblocks in SEO. You can improve your Google ranking by ensuring that the site speed is at a reasonable level. You can enter your URL on this site and get speed-related information along with suggestions to improve the same.

• Ahrefs

Ahrefs is an all-in-one tool that highlights the part of your website that needs improvisations to ensure the best ranking and increase organic traffic. It has been used by SEO experts to audit the websites. It gives you a comprehensive organic search report, which gives you the exact keywords for which your competitors are ranking. With the help of this tool, you can also get keyword ideas to increase your brand visibility and exposure. This Ahref tool is undoubtedly every SEO expert’s favorite tool when it comes to SEO audit, competitor research, keyword research, rank tracking, SEO friendly content research, and more.

• SEMRush

You can get easy access to your rankings and new ranking opportunities with this tool. This is also one of the favorite tools in the SEO community. SEMRush lets you to track mobile & desktop traffic, paid traffic, and traffic is driven by social media. It allows auditing of your SEO opportunities and helps you in gathering an insight into your competitors to increase traffic to your website. You can get access to many of its features that are very helpful: on-page SEO checker, backlink audit tools, content analyzer, and PPC keyword tool.

• Yoast

Yoast is an SEO plug-in, that helps you to optimize your WordPress website for improved rankings in search engine results. It gives you all the basic information you would require during on-page SEO optimization. This plug-in displays SEO snippets in your page editor and helps you to edit the meta-description to increase the click-through rates in the search results. It makes it mandatory to select a focus keyword for your website and ensures that you use it appropriately on the web page.

• Google Analytics

Google Analytics, offers you insights into vital data such as organic traffic, traffic sources, page speed, bounce rate, time on website, and more. All these details help you to find out what is working on your site and what is not. Google Analytics offers insights into ways to enhance your SEO, improve conversion, and gain more traffic to your website. Google Analytics is another great choice of SEO tool to know about your traffic, thanks to its versatility.

• BuzzSumo

This tool helps you to analyze what kind of content performs best for a specific topic. You can also identify key influencers for promoting your content using this tool and can pitch out to them through emails. To identify a headline that is performing well, you need to enter the topic you are considering, then you will get a list of the most popular titles for that topic ranked based on the number of social shares.

• Google Search Console

It allows you to monitor the presence of your website in Google SERP and report on it. All that you have to do is verify your site by adding a website code or checking Google Analytics. It works as an SEO checker tool and helps you to understand how your users and the search engine see your site. You can link your Search Console and your Google Analytics account for more analysis.

Free SEO tools can significantly help you in managing the show on a tight budget. It has become more important than ever before to develop the right SEO strategy. This means you need to use the best SEO tools for auditing your site, keyword research, understanding the competition, and measuring traffic. The suggestions from these free tools can be used and these can be further enhanced with the help of a good SEO agency.