Have you ever made something for fun like knitting a sweater for a loved one, made soap to give away as gifts, or improved a table just so you can? If yes, then you’re a crafty one and you can use your skills as an avenue to earn instant money. You might think that the things you create are only good for personal use or for your close friends and family, but what if you take the needed steps to hone your skills so you can open up shop?
You can make money from crafts. In fact, more and more people are choosing to support local and small businesses because it’s good for the environment and the economy in the long run. There is a lot of information available out there to help you out if you want to start selling your items online. Whichever route you want or craft items to make, here are more ideas on how to make your business more lucrative:
Choose Online Shop Platform
You don’t need to be tech-savvy in order to create an e-commerce platform or a website for things you want to sell. You literally have a lot of options when it comes to building your shop online. Some websites offer to let you put your items for sale for free while there are others that take a percentage from your sales.
You’ll only need a bit of planning when it comes to the administrative side of the business, but with the technology and resources readily available now there’s no reason why you can’t start right away. Sure, online shops may not be the most instantaneous way for you to earn money but once you put your crafts out there, you’ll amass a following and even fans that will keep coming back to buy your stuff.
Make Your Presence Known
Social media is a vital tool nowadays because it connects you with family, friends, acquaintances, and potential customers too. You need to put yourself on the map by marketing your business online. You should have a name, photos of items you want to sell, and a price list. Apart from a website, you can use social media platforms to market your products to other people too.
Your business could thrive on word of mouth alone, but it may take time for it to reach the proper ears. Your online presence takes lesser effort and can be checked out anytime by prospective clients.
Another great way to get your products known is to team up with existing local brands. Make sure that the business you want to collaborate with is similar or in line with the products you are creating. When you collaborate with existing businesses, they usually display your items and if it sells, they get a percentage of that sale.
An added benefit to collaborating locally is that you will be able to directly hear any feedback there is about your products. You may even get to talk with customers themselves about what is lacking or what needs to be improved in your products. Collaborating with local brands makes them look good also as customers tend to get attracted to handmade stuff like your products.
Consider Limited Edition or Seasonal Items
In addition to the regular items you’re selling, introduce new products that your followers will talk about and love. Boost your sales by offering limited edition or seasonal items that are popular at certain times of the year. Some of the most well-known holidays that you should consider include Valentine’s Day, Thanksgiving, Christmas, and the Fourth of July.
Know Your Craft’s Worth
There is both science and art to making crafts no matter what kind it is. Just because you can produce an item faster than others, doesn’t mean you have to lower your price. You poured time and hard work in order to be efficient in your production so you should price your items according to your craft’s worth.
What are your ways when it comes to selling your handmade crafts? Share your advice and tips in the comments below.