July 10, 2021

Sahar Enady

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How to Outsmart Spotify with Promotions?

The music industry is constantly evolving, so let’s reflect on that. Do you remember times when our main source of music was CD’s bought in the store across the road? Yeah, I remember. Maybe you even remember tapes and walkmans. If you are that old – congratulations, you’ve successfully lived half of your life. But let’s talk about music. Those CD’s. Did you know all the musicians that you heard? I suppose that you’ve probably known a few names, but a big part of the tracks you’ve heard was from artists, completely new to you. And it was lucky for them to get featured in such CD bundles.

But now the time has changed. Now no one uses CD’s. Streaming services are kings. And Spotify is rightfully the king of the kings, the “kingiest” one. The key point is in the huge audience of the service, which at the moment has already exceeded 120 million users. To date, more than 30 million tracks of all styles, genres, and directions of music, from jazz to rock, are available to all users. Really impressive numbers. The biggest music streaming platform in the world is now more than about music. It also has playlists, and the website has music news. In a few years, there will be no other app for any audio content than Spotify. And if you are a music creator, you understand that. That’s why you are here. You want to know how to pump up your career once and for all.

And the best advice I can give to you – try Spotify promotions. It has been proven to be the best way to increase your popularity, and boost your career. According to the latest data from Spotify, more newcomers tend to do nothing but upload their tracks. And even with all the magic of Spotify, it is almost impossible for such an algorithm to bring them up. And you can’t go this way. And that’s what Spotify promotions are for – it takes a small musician with no followers and fans, and turns him into a fantastic phenomenon. Or at least gives some momentum right at the beginning of the career.

The bigger that momentum is – the better your career will be, and the faster you will become a star. And If you had the information I have, you’d see that almost 95 percent of all popular musicians on Spotify have used promotion services. It can be seen in their growth graph. Okay, you get it, right? Promote your music!

Oh yes, I almost forgot. Try to make your music fitting into the current trends, if you want to become popular. IF your song will be written just right, the promotion will be only a small fraction of your journey. The quality of music always outweighs the promotion, so pay attention to what you are uploading. And of course, good luck! I hope you’ve found something useful here. And if you did – you made me happy.

Sahar Enady

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