Is your boating business ready to take that next all-important step in its development? If you want your company to smash through the proverbial glass ceiling and reach the next level, it’s imperative that you put all of the advice laid out below into practice.
Here are two things you must do to expand your boating business:
Tweak your business plan
If the COVID-19 crisis has resulted in you losing customers due to a lack of demand in your industry, you should seriously consider tweaking your business plan. This strategy might have been robust and effective when you first drew it up, but you’re going to need to make a few crucial changes if you want to carry on assisting you going forward into the future.
Here are four changes that you might want to consider making to your business plan:
1. Assess how much financial damage you have incurred and work out how long you can afford to carry on operating your business in this current climate.
2. Consider whether or not you’ll need funding at some point in the near future (short-term loans, lines of credit, accounts receivable, and equipment financing are just a few of the options you have available in this instance).
3. Take a look at different ways you can attract consumers (if, for example, you previously relied on foot traffic/passersby, you might want to consider improving your digital marketing efforts).
4. Develop a timeline for meeting your new S.M.A.R.T goals.
Hire new employees
The employees that you hire will make or break your boating business’ chances of success going forward. To ensure that you don’t recruit anybody that actively disrupts your company’s growth and development, you need to go above and beyond to optimize your hiring process.
To perform this all-important task in a highly efficient and effective fashion, you must:
1. Cultivate a strong employer brand for your business
2. Stay one step ahead of the game when it comes to finding new talent
3. Enhance your job descriptions
4. Embrace social media marketing when promoting your job openings
5. Attempt to fit the personality of the appliance to the job in question
6. Improve your interviews
7. Heed the reviews that are written about your hiring process
Of course, before you can welcome any new employees on board, you need to ensure that they meet the seafaring specifications that are expected of them. If for whatever reason, a particularly impressive candidate lacks a number of licenses or certifications, you might want to consider sending them on a boater safety course. To find out more about this type of program, be sure to check out ilearntoboat.com.
Your boating business isn’t going to progress if the anchor is down. If you want your company to circumvent the choppy tides of COVID-19, you need to go above and beyond to take it to the next level. To achieve this crucial feat, you’re going to need to put the advice laid out above into practice.