How To Write Creatives That Convert: 8 Helpful Tips

The creativity of a person is the key to success. It doesn’t matter how old you are, or what your IQ is, if you have a creative mind then there’s nothing that can stop you from succeeding. Creativity is not something that needs to be taught, it’s something that already exists inside us and all we need to do is look for it and try our best to unleash its power.

There are many ways in which we can ignite this spark of creativity but before anything else let’s take a look at some bad habits people learn as they grow up that crush the creative pathways in the brain. Once these bad habits are broken, as long as one is willing, anything becomes possible! The following 8 tips will show you how to produce creative ads that really convert.

1. You are not writing an article

The first thing to remember is that you are not writing an article here. If the ad looks like something written by a journalist, nobody will want to read it. It needs to sound more like how people talk, casual and simple. This can be achieved by using Anyword’s AI copywriting tool, or by writing it in the first person. If you choose to write in the first person, starting an ad with ‘I’ or ‘We’ is a very good idea as it gives the reader the impression that you are addressing them like they were there when the ad was being written.

Keep your sentences short and simple, don’t ramble on with big words that nobody understands. Nobody will understand your ad if it sounds too complicated so keep it simple and to the point. The shorter the sentence the better, the reader won’t lose interest in reading more. People don’t have time these days so you need to get straight to the point!

2. Emotions are better than facts

Let’s face it, advertisements are not written for robots. We all choose our products depending on how we feel about them or what their associated emotions are. Products that associate with positive emotions sell more than those associated with negative emotions. 

People make buying decisions based on the emotions they feel towards the product, not its functionalities or other technical specifications. For instance, if you’re selling a car it’s much easier to associate it with happiness than intelligence (with all due respect of course).

3. Write for your audience

This point ties in very closely with the previous one. It’s important to know who you are targeting. Every audience has different interests, desires, ways of thinking, and most importantly, emotions. Also bear in mind that not all people think alike! 

Even if you’re advertising the same product/service to 1000 different people there will be at least 100 variations on what they would want to see. It’s essential to know your audience and write your ad accordingly.

4. Make it simple

The more complicated you make your ad appear the less effective it will be. There is a saying that goes “the most important things are often the least obvious”. This means that you shouldn’t try and hide something in a complex way because nobody will notice it anyway. 

It’s much better to stick with concepts that are easy for people to understand than something so confusing nobody can figure out what you’re trying to say. The easier something is to understand the more likely it will be converted into a sale. If somebody doesn’t get what you’re saying they won’t spend money, plain and simple.

5. Use humor wisely

Humor is a very powerful tool but it should not be used lightly. There is nothing worse than an ad that makes the audience feel embarrassed by trying to be funny. 

When using humor it’s best to make sure both your writing and the ad itself is making fun of something other than people, animals, or products. For example, ads that poke fun at the opponents’ weaknesses will usually work better than those that try to make their opponents look stupid.

6. Pick a good headline

A lot of people lose their target audience even before they’ve read the first sentence. This is because most fail to make an interesting headline that will make the reader want to continue reading. A good trick when writing a catchy headline is also to use numbers or action verbs in it.

For instance, saying “How To Write Creatives That Convert” doesn’t exactly make people feel compelled to read the article. However, a good headline could be “8 Helpful Tips To Write Creatives That Convert” or even “How To Write Captivating Headlines That Will Grab Attention”.

7. The first sentence is critical

After all that hard work you put into writing a great headline, it’d be a shame for it to go to waste just because of a bad first sentence. The best way to avoid this is by putting your main selling point in the beginning. But it’s also essential not to give too much away, you still want people wanting more. 

So if your main selling point is that the product will save money, for example, don’t write “The product saves you X amount of dollars”. Instead, say something like “With this product, you will never have to worry about running out of money!”

8. Choose images carefully

When deciding what images you want to use in your ad, it’s important to remember not to choose ones that are too complex. Images are naturally the focal point of any advertisement so it’s important to make sure they are both visually interesting and not too hard for people to understand. A good tip is either to find an image that has a great expression or find one that can convey the message of the ad in a simpler way.

Creatives that convert are essential ingredients for any marketing strategy.  In this blog post, we discussed the importance of writing creatives in a way that will make your audience want to continue reading and potentially turn into customers. To do so, you need to include humor when appropriate, use numbers or action verbs in headlines, place your main selling point at the beginning of the ad and be mindful about what images you select. What steps have you taken to improve how well your creatives convert? We hope you found these tips helpful for writing creatives that convert. Thanks for reading! 


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