Search Engine Optimization (SEO) has been around since the dawn of the internet. SEO strategies used to be quite simple since search engine algorithms weren’t as sophisticated as they are today. Back then, the power and reach of search engines didn’t allow them to have a solid foundation that can truly distinguish between sites that deserve to be on top and others. As search engines started becoming one of the cornerstones of the internet. While many SEO concepts are quite basic in theory, they can be much harder in practice. It’s recommended to hire the services of small SEO agencies rather than going for the big ones to get the job done, especially if you’re still a new business. This is going to be explained in detail in our list of the top important benefits of hiring small SEO agencies.
Creative Approach
The corporate atmosphere that plagues many big SEO agencies can sometimes affect the company culture negatively. Smaller SEO agencies are known for being more laid-back thanks to their employee-centric approach to the market. As mentioned by many great resources, monetization and Ad networks are better when they’re approached creatively. Since they usually tend to value their employees more than bigger ones, talented and creative employees are often drawn to such companies, thanks to their friendliness and fewer restrictions. Small SEO agencies have much less to lose when they take certain risks and think outside the box, compared to big corporates who may have a lot on the line. According to workforce-related surveys, the majority of employees prefer good company culture more than better compensation.
Going Local
The majority of big SEO companies are international, which means that your only mode of communication would be a digital channel. Smaller SEO companies can be easily found in your local area. Sometimes local digital marketing companies have a more thorough approach to the area they specialize in. While they will be competing with the big whales to be able to thrive in such a competitive market, it’s still easier to focus on a few specific areas rather than stretching their resources across different countries. Even the most specific elements like the weather, slang, and pop culture in specific areas can make a difference that can tip the scale in favor of local SEO agencies.
More Attention to Clients
While bigger companies can afford to allocate a lot of resources to help their clients, they may not have the same level of attentiveness that small SEO agencies can provide. The protocols that big agencies set to handle customer experience are geared more towards serving the masses, but not necessarily to the end of the line. Small businesses may not need all the resources that a big SEO agency can provide them with. Instead, they’ll be looking for a little push that can help them grow in specific fields that they prioritize. Your account manager at a small SEO agency will provide you with efficient responsiveness and attentiveness, which will put your mind to ease if you’re looking for something done exactly the way you want it.
Willing to Go the Extra Mile
Small SEO agencies know that each client is essential to their growth and success. While large companies have a lot of experience dealing with different types of businesses and tactics, it doesn’t necessarily mean that smaller SEO agencies don’t. A lot of seasoned SEO experts can sometimes switch to working for a smaller agency for a chance to grow with the company instead of stagnating in a big corporation, taking their expertise with them as they switch. You can find small SEO agencies that are quite experienced in what they do if you focus your search on finding strong portfolios.
Flexibility
Small businesses are often looking for an agency that can provide them with quick responses and updates. Small SEO agencies will give you the luxury of adapting to a last-minute suggestion or change that you’ve come up with. You may even want to make a quick call to inquire about something, which isn’t going to be as smooth as you think if you’re with a big SEO agency. Big companies aren’t going to be very adaptive to your requests because they have a big client list, which means that any time they spend outside the framework you’ve initially agreed to. You can expect small SEO agencies to make a few exceptions here and there like shortening deadlines or permitting last-minute changes to your project.
The challenges that come with ranking and optimizing your website will most likely require the services of professional SEO agencies to be tackled. But making the right choice when you’re choosing the agency is as important as SEO itself. Hire small SEO agencies have proved that they have more than enough experience to manage the SEO of both small and big companies efficiently.
