New year, new website demands. Even beyond your web pages, certain trends are taking over. Let’s take a look at some of the newest trends and ideas that you may want to introduce to your current content – or take beyond your website into other digital spheres.
3D Designs
No matter what you’re designing your webpage for, 3D designs are one of the best ways to wow new customers going forward. But how do you make your various objects pop out of the page?
One of the best and simplest ways to do this is to use drop shadows. When you’ve put an image flush against the background, a drop shadow is the only way you can add a sort of depth. If there are other elements to your design, make sure that you stagger them accordingly.
Having objects at different ‘distances’ also helps create a 3D design. Your users see an established website with an engaging front that they’ll want to explore. If you use 3D designs with a product you’re promoting, it generates interest.
Floating Page Elements
Floating elements are another way you can boost engagement with your website. Consider having overlaid text, shapes, and headings that seem to ‘float’ over images and other elements. These floating parts will draw the eye.
To achieve a proper look, you’ll have to consider a certain type of thinking that doesn’t rely on the parameters you’ve come to accept. Thinking outside of the box can help elevate your website to the next level and keep users looking.
Fast Load Times
We live in a world where we want things done immediately. The instant gratification lifestyle is here, whether we agree or disagree with it. If a user doesn’t immediately see your page come up when they click, they’re probably going to navigate away.
To combat this, you need to structure your website with as little as possible. Minimalist graphics are great, but they have the extra benefit of loading quickly. If you are looking to create something heavy on effects, images, and design, take all the steps you can to make sure that it loads quickly to retain viewer interest.
Scrolling Effects
Scrolling effects aren’t a new trend, but they have been gaining popularity in the last few years. This type of design element changes your website whenever a user scrolls down on the mouse or drags a finger up their mobile device. This can be a simple change, such as moving the elements on the page around, or you can create 3D elements that shift and move when the user scrolls.
Changing the color scheme on each ‘page’ of the scroll can be a great way to make your webpage look and feel dynamic and interactive. When your scrolling motions tell a story, your users will be much more engaged with your content.
Mobile Optimization
Mobile optimization has been a trend for a while. However, as we move even further into the digital age, making your website user-friendly on all devices is going to continue to be a big thing for new and existing web pages.
When you optimize your site for mobile use with web design companies, you are appealing to the large subset of users and viewers who will be looking at your site from their mobile devices. That number is growing all the time, so it makes sense to make your website friendly for them. Mobile optimization doesn’t mean that your website has to be simple, either!
Conclusion
Digital trends are changing all the time, so keeping ahead of popular developments is the best way to present a website that adapts to the times. If you need help with designs and branding issues, consider hiring a Black-owned digital marketing agency.
