According to a 2022 Stakla report, 67% of consumers have said their online shopping has increased since the beginning of the pandemic. During the 2021 holiday season, 46% of consumers did all their shopping online.
This goes to show just how important visuals are when selling a product. This is especially true when it comes to labels.
If you have a sellable product that needs labeling, you may have the urge to google “label maker near me” to get the job done fast. Unfortunately, this probably won’t sell very well.
Instead, you need to be working with a professional label-making company. Before doing so, though, you should learn some tips on how to choose the right one for you.
Read on for more information.
Experience and Expertise
Label-making is one of the most important parts of creating a product. It’s a significant factor in the purchasing process, so carefully choosing a label company to work with is essential.
If you choose a label company that doesn’t know what they’re doing, your sales could decrease, you could lose customers, and it could cost you tons of money. Instead, choosing a label company that has tons of experience can help you create professional, top-notch labels.
Experienced label companies will be able to recommend materials that work best when exposed to heat and light, and those that work best with whatever you’re placing the label on, like with Craft Beer Can Labeling.
They will be experts in making decisions based on how frequently your products are handled, the risk of electrical discharge involved, and regulatory requirements that must be followed.
You shouldn’t have to be an expert in label-making to create something high-quality. The best label company will be able to address and fix any issues during the process to ensure a flawless label every time.
Variety of Options
Your label requirements are unique to you, and you should choose a label company that can meet all of them. Most label companies are very limited in the services they offer, so it’s essential you first understand what your needs are.
You want your label to stand out. Designing a regular rectangle label doesn’t cut it anymore if you are trying to appeal to a wide base of customers.
Whatever big idea you have in your head, the label services should be able to bring it to life.
Look for label companies that offer:
- Customized label shapes and sizes
- Extensive color and ink options
- A variety of types of materials
- Multiple label formats, such as stacks, sheets, and rolls
- Various printing processes that work with your label’s needs
The more options, the better chance you have of making the label you really want to make.
Browse the label company’s website to see what services they offer, and contact them if you have any questions. They may be able to provide more than what is listed on the website, so don’t write any one company off too soon.
Production capabilities differ from services offered, so this is an important factor to consider when choosing a label company. Not all label companies have the same equipment or production team.
If you don’t know what is needed for your particular label, you should consult with the company. They should be able to tell you if they have the capabilities to produce your label.
Examples of capabilities to look for in a top-notch company include:
- Inline adhesive coating
- In-house pre-press department
- 100% pharmaceutical inspection
- Inline folding for booklet-style labels
- 14-color print capability
While not all of these are necessary, if the company you choose has these capabilities, you can ensure they produce high-quality labels. It’s important to note that this also usually means the label company fees are a bit higher.
While you have to work within your budget, paying a bit more for quality is usually wise.
You should be able to get in contact with your label company, and you should always get swift responses.
Your labels significantly affect your business, so if you ever have any questions or problems, you should be supported every step of the way.
If you have concerns, you should feel as if you are being heard. Communication with the company should be easy, even after the labels are produced. If there is something you’re not entirely pleased with, the company should go above and beyond to ensure they fix it.
You can usually get a good feel for a company’s customer service department when you first start communicating with them. If something feels off, it probably is.
It’s best to find a company you never have to worry about, so skip it and move on to the next option if you need to.
It’s time to get on board with sustainability, and how you create your labels can make a difference.
Consider using recycled materials for your labels. Ship your labels in smaller and lighter packaging that requires less fuel. Work with environmentally friendly suppliers.
Invest in energy-efficient equipment. Make sure all equipment is turned off when not in use.
Whatever you can do to reduce your carbon footprint is important. By showing that your company cares about the environment, you can influence others to do so as well.
Label Maker Near Me: Find the Best Label Company
Labels are an essential part of selling a product, which is why searching for a “label maker near me” isn’t enough. Instead, you need to be working with a professional label-making company that can make all of your dreams come true and more.
Use this as a guide during your journey, and never settle for anything but the best.
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