Marketing Madness: The Top Types of Marketing Your Business Needs

Are you new to marketing and trying to get started?

Getting into marketing is one of the best things you can do with your business. Digital marketing, in particular, is more significant than ever. The total online ad spend is expected to reach $375 billion by 2021.

If you’re learning marketing from the ground up, though, it can be overwhelming. You have a lot of ground to cover, but there are some critical areas that you need to learn about.

Keep reading to learn five types of marketing you can try to bring people to your business.

1. PPC Marketing

The quickest and easiest way to start getting traffic is through PPC marketing, which stands for pay-per-click marketing. You find an ad network and pay to put your ads on it.

It can be expensive at first, but as you optimize your campaigns, you can scale your traffic to start bringing in sales.

But if you go this route, you need to be careful. You can just as quickly lose the money you put in.

2. Influencer Marketing

Do you have a fresh, new product that you think people would love? One option is to reach out to a social media influencer and work out a deal with them.

Influencers are individuals that have built up followings on social media. Many of them will promote products for a fee. Their audiences listen to them, so a deal can lead to more sales.

3. Video Marketing

As more people are beginning to cut cable out of their homes, they’re starting to turn to the internet for their video needs. This shift has led to an increase in video advertising online.

You can either create your own video content or use platforms like YouTube to promote your products on other users’ videos.

4. Content Marketing

How can convince someone that you’re an expert? You publish content in your industry that gives your visitors valuable information.

Content marketing is the process of identifying the information your audience wants to read and publishing that content for them. You can use your content to rank in search engines and brand yourself as an authority in your industry.

Learn more here about how targeting specific industries can help.

5. Social Media Marketing

Are you one of the people that spend too much time on social media? You aren’t alone.

People are spending more and more time on social networks consuming content and interacting with their friends. You can make use of these platforms to get in front of your audience.

Make accounts where your visitors spend your time. Once you develop a following, you can push updates to them and drive them back to your brand’s website.

Which Types of Marketing Are Right for You?

There are many types of marketing out there, and not all of them may work for your business. But you won’t learn which marketing strategies will work until you try.

Test the marketing strategies above to see which one works best for your audience.

Once you find your strategy and start getting potential customers, it’s time to turn that visibility into sales. Head over to our business section to learn what you can do to begin making conversions.