Any business owner knows that time is a valuable commodity, and as a business grows, the demands on your time become even greater. Eventually, there will come a time when you need to decide what you can continue to manage by yourself, what you need to hire staff for, and what you can outsource. This involves evaluating the skills and weaknesses of your organization in order to identify where you need extra support. Marketing is often a weak point for companies because it is such a complex area that requires a wide range of skills. This guide takes you through 4 marketing tasks that you may want to consider outsourcing.
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Web design
Designing a website is a task that can be done by amateurs, but really shouldn’t be. There are plenty of website builders that enable you to create simple websites, but if you need a more intuitive, creative, and customized website, then you need a professional. The website’s aesthetics and functionality have a direct impact on how much time users will spend on it, whether they will make a purchase and whether they will return in the future. Ideally, your website should be able to evolve alongside your business, so it is worth investing in the best.
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Search Engine Optimization
Search Engine Optimization (SEO) is the term given to making changes to your content and website to increase the likelihood that it will be ranked highly in search engines. Content that appears at the top of the first page of Google’s results secures significantly higher traffic than other content, but the algorithm that determines where content is ranked is changing on a daily basis. An SEO team will be able to carry out the research and analysis needed before delivering a managed SEO campaign, which will maximize your online visibility for your target audience.
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Content marketing
Content marketing is a common area of weakness for a lot of marketing teams. While your team may be able to identify opportunities in future markets and develop the strategy, they may not have the creative ability to produce engaging, informative, and unique content that ranks highly and brings traffic to your site. Even if they have the writing ability, creating content is a time-consuming task, which is why so many companies use freelance writers and content marketing agencies.
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Social media
It’s important to have a social media presence, but creating content, posting regularly, and maintaining a voice that is current while interacting and engaging with customers and/or other brands is difficult to do. While you should absolutely be in control of the messages you communicate via social media, outsourcing the day to day management of the accounts can free up a lot of time for strategic planning and content creation.
By outsourcing one or more of your marketing tasks, you will be saving your company time (and therefore money) as well as ensuring your marketing strategy gets the expert attention it needs to maximize business growth. This means you and your team are free to focus on delivering exceptional customer service and guiding the business’ direction.
